ChocAllure now has a storefront in Wellesley

It’s a shop where everything sparkles, from glittery sneakers to gem-studded hoops and dazzling dangling earrings. But it’s not just the fashion that shines; now there are shelves adorned with jewellike chocolates. This is the new home of ChocAllure, a brand that started in chocolatier Liron Gal’s Needham home as an online venture during the pandemic. Gal shares the Wellesley store with two other women entrepreneurs, selling her artistic, labor-intensive bonbons with three layers of fillings inspired by French pastry, all enclosed in meticulously hand-painted chocolate shells. There are also textured chocolate bars adorned with bits of crunch and little pearls that pop in your mouth, and confections in shapes and flavors for holidays, all crafted with Valrhona chocolate. “It’s been my dream from the start to be able to have a store and speak with customers and see their responses,” says Gal, a software engineer who relocated from Israel with her family nearly a decade ago. Her creations combine art and science, she says. What started as a hobby fueled by a passion for a creative outlet led Gal to study pastry at the prominent culinary school L’Ecole Lenôtre in France and then to the Barry Callebaut Chocolate Academy in Chicago. She turned a room in her home into a “chocolate lab” and embarked on a journey to create complicated confections. “My family couldn’t eat so much,” Gal says, which prompted her to set up a website and sell her bonbons online. Now with a physical store, she can also produce delicate varieties she feels are too fragile to ship, like her mini Caramallow Cupcake with its layers of salted butter caramel, vanilla bean marshmallow, and crunchy chocolate pearls. Keep an eye out for upcoming collections featuring wine-infused ”chocolate jewels” (six pieces, $25; 12 pieces, $45. Bars, $14). 87 Central St., Wellesley, or order at choc-allure.com, 857-928-9236.