The Boyertown Area Times

How consumers can help small businesses


Small businesses continue to be the backbone of the North American business community.

According to the career resource Zippia, there are 33.2 million small businesses in the United States. Those organizati­ons employ around 62 million people.

Despite the prevalence of small businesses and the abundance of people willing to become entreprene­urs, 20% of these firms fail within the first year, and only 55% survive five years or more, says Zippia.

The COVID-19 pandemic was particular­ly harsh on small businesses. However, many of them survived through digitizati­on that they plan to continue to utilize,

Maintainin­g a small business through economic highs and lows and other issues often

comes down to customer involvemen­t. Consumers are the driving forces behind the success of small businesses.

Here are some effective ways for consumers to help small businesses grow.

Shop local

The Shop Local movement has been around for awhile but remains as relevant as ever.

Shopping local means becoming repeat patrons at the independen­t businesses that

comprise Main Street as opposed to the chain stores that dominate strip malls.

Share on social

Social media can be a great way to spread the word about businesses you like and point out particular examples why you shop there.

Utilizing social media platforms to highlight the positive attributes of a business can help that business grow.

Call direct for take-out orders

Those ubiquitous thirdparty food delivery services may be convenient, but businesses have to share the profit from your purchase with the delivery service, cutting into their bottom lines.

Pick up your order or rely on the restaurant­s’ own delivery teams.

Engage with the business online

Complicate­d algorithms and other factors determine how a business’ website or social media page gets seen by the public.

You can help things along by liking pages, visiting the website frequently and sharing any posts.

Speak about a business in person

When out and about, whether you’re dining with friends or chatting with a stranger, try to push and recommend businesses you support.

If someone compliment­s your lawn, shoes or haircut, mention the businesses that did the work or sold you the products.

Suggest opportunit­ies for exposure

If you know about a school or organizati­on looking for vendors, make the suggestion to a small business you use frequently.

They may get new customers from participat­ing in the event.

 ?? METRO CREATIVE ?? Small businesses are driving forces in the economy. Consumers can do their part to keep them thriving and profitable.
METRO CREATIVE Small businesses are driving forces in the economy. Consumers can do their part to keep them thriving and profitable.

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