Nan­u­las part­ner­ing with Gi­raldo on pro­duc­tion of bour­bon brand

The Buffalo News - - BUSINESS NEWS - By Sa­man­tha Christ­mann NEWS BUSI­NESS RE­PORTER

First, the Nan­ula fam­ily part­nered with Paula Deen. Now, the Clarence fam­ily’s busi­ness is back­ing a bour­bon brand from Grammy-win­ning mu­si­cian and pro­ducer Neil Gi­raldo – also known as Mr. Pat Be­natar.

The Nan­ula broth­ers’ Nanco Group pro­vides cap­i­tal and hu­man re­sources.

The bour­bon is pro­duced in Michi­gan, where its par­ent com­pany Steel Bend­ing Spir­its is lo­cated. Paul Nan­ula, pres­i­dent of Nanco Group, is CEO of Steel Bend­ing Spir­its. It’s dis­trib­uted by Em­pire Mer­chants.

Merg­ing his love for mu­sic and bour­bon, Gi­raldo uses a pro­pri­etary process that ap­plies tonal vi­bra­tions to the aged bour­bon blends, in­spired by the way his drink vi­brated when sit­ting on a gui­tar am­pli­fier. The bour­bons are aged for up to 12 years and sourced from Ken­tucky and Ten­nessee. A bot­tle re­tails for $39.99 and is dis­trib­uted by Em­pire Mer­chants.

The Nan­ula fam­ily is known for pa­tri­arch Savino Nan­ula’s early lead­er­ship of Tops Mar­kets and, later, the fam­ily’s own­er­ship of the Wil­son Farms con­ve­nience store chain. In 2012, Nanco part­nered with celebrity chef and restau­ra­teur Paula Deen to bring a line of branded foods to mar­ket. The flag­ship Paula Deen Store is in Clarence.

In ad­di­tion to per­form­ing with his wife, pro­duc­ing her al­bums and play­ing his own mu­sic, Gi­raldo has played with and pro­duced for Rick Spring­field, Rick Der­ringer and Kenny Log­gins.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.