Fashion Focus / By Susan Martin
Name: Who she is: Media director, FIFTEEN, an advertising and marketing agency on Delaware Avenue. She is responsible for making strategic media decisions on how to get a product or service to a target audience. The North Buffalo native is a graduate of Nardin Academy and Allegheny College, where she earned a Bachelor of Arts degree in communications. She received her master’s in public relations management from SUNY Buffalo State, where she now teaches a course in public relations writing. She and her 2-year-old golden retriever, Poppy, live in Kenmore.
What she’s wearing: Lauren by Ralph Lauren white tuxedo shirt from Lord & Taylor; Lands’ End black pants; emerald green cashmere wrap from Talbots; Clarks dark-green tassel loafers she ordered from London; Alexis Bittar earrings she bought at Neo on Elmwood Avenue; black bag from Henri Bendel monogrammed with her initials; Daniel Wellington watch; two rings – one that belonged to her grandmother, the other a custom design.
Signature looks: Oversized sunglasses, including a Céline Paris design, and her red hair, styled in a bob.
Fashion statement: “My style is preppy with a little bit of sass. I love clean lines; I love a good monogram. I love Stan Smith sneakers (Adidas) and nautical stripes, but I also like to give nods to different cultures and eras. I like Asian fabrics and kimonos. I like the Brigitte
Jennifer K. Fortune, media director at FIFTEEN, layers an emerald green cashmere wrap over her white tuxedo shirt.