Fash­ion Fo­cus / By Su­san Martin

The Buffalo News - - WEATHER -

Name: Who she is: Me­dia di­rec­tor, FIF­TEEN, an ad­ver­tis­ing and mar­ket­ing agency on Delaware Av­enue. She is re­spon­si­ble for mak­ing strate­gic me­dia de­ci­sions on how to get a prod­uct or ser­vice to a tar­get au­di­ence. The North Buf­falo na­tive is a grad­u­ate of Nardin Academy and Al­legheny Col­lege, where she earned a Bach­e­lor of Arts de­gree in com­mu­ni­ca­tions. She re­ceived her mas­ter’s in public re­la­tions man­age­ment from SUNY Buf­falo State, where she now teaches a course in public re­la­tions writ­ing. She and her 2-year-old golden retriever, Poppy, live in Ken­more.

What she’s wear­ing: Lau­ren by Ralph Lau­ren white tuxedo shirt from Lord & Tay­lor; Lands’ End black pants; emer­ald green cash­mere wrap from Tal­bots; Clarks dark-green tas­sel loafers she or­dered from Lon­don; Alexis Bit­tar ear­rings she bought at Neo on Elm­wood Av­enue; black bag from Henri Ben­del mono­grammed with her ini­tials; Daniel Welling­ton watch; two rings – one that be­longed to her grand­mother, the other a cus­tom de­sign.

Sig­na­ture looks: Over­sized sun­glasses, in­clud­ing a Cé­line Paris de­sign, and her red hair, styled in a bob.

Fash­ion state­ment: “My style is preppy with a lit­tle bit of sass. I love clean lines; I love a good mono­gram. I love Stan Smith sneak­ers (Adi­das) and nau­ti­cal stripes, but I also like to give nods to dif­fer­ent cul­tures and eras. I like Asian fab­rics and ki­monos. I like the Brigitte

Pho­tos by Derek Gee/Buf­falo News

Jen­nifer K. For­tune, me­dia di­rec­tor at FIF­TEEN, lay­ers an emer­ald green cash­mere wrap over her white tuxedo shirt.

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