Peeps’ new f lavors, colors are hit or miss
People eat Peeps, I guess? Along with gingerbread, they’ve achieved a legendary status: More craft supply than food product, “eating them” is pretty low on the list of things people do with Peeps.
Higher on that list are activities such as “making elaborate political dioramas” and “putting them in the microwave” and “putting them in the microwave holding toothpicks so they look like they’re jousting.”
So when Peeps announced that it had introduced several new flavors, it was more akin to Crayola releasing a limited-edition set of crayons. New flavors are actually just new colors, and these new colors are going to take your crafting to the next level.
But Peeps are (surprise!) an actual food, and the influx of new flavors is a sign that the brand has adopted the Oreo method of sales generation: Take a classic brand and turn it into dozens of novelty flavors to hold customers’ interest, even if some of those flavors are kind of gross.
That brings us to this year’s offerings:
• Peeps Cotton Candy. The prettiest Peeps! They’re light pink with blue flecks, like an eye-rolly gender-reveal cake.
• Peeps Pancakes & Syrup. They taste like maple syrup, which is good. But how depressing is it to eat a taupecolored Peep?
• Peeps Delights Vanilla Crème Flavored Marshmallow Chicks. This “Delights” line of Peeps is definitely for eating, not crafting.
• Peeps Delights Orange Sherbet Flavored Marshmallow Chicks Dipped in Crème-Flavored Fudge. This is an attempt at a Creamsicle flavor. Do you like artificial orange flavor? No? Pass.
• Peeps Filled Delights Chocolate Caramel Swirl Flavored Marshmallow Chicks. I take it all back: Peeps are for eating – specifically, these. They have a chocolate base and gooey caramel center. They’re basically rocky road ice cream in Peep form, without the nuts. These are Peeps for grownups! They are too dignified for your Peep diorama.