Daily Venice visitors may pay about $5 under new measure
On its busiest days, Venice swells with tourists who clog the city’s narrow streets, leave behind piles of garbage and often frustrate locals. So the canal-crossed city is fighting back.
Starting April 25, and for an additional 29 days scattered around national holidays and weekends through mid-July, day trippers to the historic part of Venice will have to pay about $5.40, a measure city officials hope will encourage people to come during less busy times.
All visitors to Venice will have to register their presence in the city on the specified days, filling out an online form that will help officials gauge how many visitors to expect and strategize about how to handle them.
“It’s not about making money — the costs of the operation are higher than what we’re going to make,” Mayor Luigi Brugnaro told reporters. Instead, said Michele Zuin, the city official in charge of budgeting and economics, the aim is “to better manage the numbers of tourists and disincentivize mass tourism, which is what creates, let’s say, the difficulty of living in this city.”
Visitors staying overnight in Venice will not have to pay, nor will those traveling there to work, to visit relatives or to study. Anyone born in the city is exempt, as are minors younger than 14. And Brugnaro said there would be no cap on the number of visitors allowed in.
Rising improbably from the waters of the Venetian Lagoon, the city is as delicate as it is beautiful; in recent decades, it has struggled to protect a uniqueness that is threatened by climate change and rising seas — as well as by mass tourism.
To counter the erosion, the city has installed giant gates at four mouths of the lagoon to keep seawater out and pavements dry, and it has banned cruise ships from the inner canals. Those efforts helped keep Venice off UNESCO’s list of “World Heritage in Danger,” even after experts at the agency raised concerns last year that Italy had not done enough to protect the city.
From 1976 until this year, Italy had allocated money to help safeguard Venice, and last week Brugnaro chided the country’s central government for not renewing that funding. He said he asked the government for $1.6 billion for the next 10 years to help preserve the city, which requires continuous maintenance.
“We need that financing,” he said.
Occasionally, days have been so busy with tourists that the city has had to limit some streets to one-way pedestrian traffic.
Simone Venturini, the city official in charge of tourism, said of the new measures: “We will be the first city in the world to know exactly how many tourists will come to Venice that day — whether exempt or paying, they have to register.”
After registering on the website, visitors will receive a QR code — valid from 8:30 a.m. to 4 p.m. — that they will be required to show when entering the city at points like the train station, Piazzale Roma, the municipal parking lot, some beachfront locations and St. Mark’s Square. There will also be spot checks throughout the city.
For now, anyone arriving in Venice without a QR code will be allowed to pay the entry fee on a smartphone or at kiosks set up leading up to the access points, officials said.
Transgressors will face fines of $54 to $325, plus a $10.84 fee, Zuin said.
The initiative is being introduced on a trial basis so city officials can see whether the system works and how it can be improved, he said.
In the future, the entry fee could be calibrated — “a sliding scale of prices,” Brugnaro said — depending on the day.
“We’re asking for collaboration,” Brugnaro said, adding that the data accumulated during the 29 days would be made public. He said officials from other cities around the world had contacted his administration to find out more about the access system.
So far, more than 50,000 people have registered through the website — about one-third paying in advance for one-day visits, officials said.