The Columbus Dispatch

If AT&T-DirecTV deal OK’d, consumers will see changes

- By Ryan Nakashima • ASSOCIATED PRESS

LOS ANGELES — Ready to bundle your mobile phone and TV bills together? That is one of the changes that customers can expect if regulators approve AT&T Inc.’s proposed $48.5 billion acquisitio­n of DirecTV.

A quick look at the consumer impact of the deal, based on informatio­n provided by the companies: Q: How will my bill change? A: For the time being, not at all. The deal is subject to government approval in both the United States and Latin America. Until the transactio­n is approved, the companies will operate separately. AT&T and DirecTV expect to close the deal within a year.

After that, however, the companies say that a single bill for mobile-phone, Internet and TV services could be offered in certain areas. Q: Would prices rise? A: That is a concern when competitio­n is eliminated. AT&T offers its U-verse video in 22 states, while DirecTV is offered nationwide. The overlap accounts for 25 percent of all U.S. households. Competitio­n helps keep prices low. Just look at the deals that companies such as Dish offer to steal you away from your current TV provider. Or think of how easy it is to get a discount on TV or Internet service from your cable provider when AT&T improves Internet speeds in your area. The reverse is true when competitio­n goes away.

To ameliorate the harm to consumers by reducing the number of TV competitor­s in many markets from four to three, the companies vowed to offer DirecTV on a standalone basis for at least three years at nationwide prices that won’t rise or fall depending on local market conditions.

AT&T also pledges to offer stand-alone Internet service for three years so that consumers who don’t want to pay AT&T for TV service could use video providers such as Netflix or Hulu. DirecTV never offered Internet service, so a takeover wouldn’t directly affect those prices.

Q: Would there be consumer benefits?

A: AT&T says it would use cost savings — projected at $1.6 billion a year — to roll out high-speed broadband to 15 million more homes, mostly in rural areas, within four years. That could improve speeds for people in areas with poor Internet connectivi­ty, and depending on where the rollout occurs, it could create competitio­n for broadband in areas where consumers have few options.

The companies also say that savings could be in the works for people who would want to bundle DirecTV and AT&T wireless and Internet service. AT&T offers some plans that bundle DirecTV service. By deepening the partnershi­p, the companies could offer more ways for customers to save through bundling.

Q: What does this mean for “net neutrality,” the principle that Internet providers treat all traffic equally, regardless of the type of content?

A: Similar to Comcast’s promise when it bought NBCUnivers­al, AT&T says it will abide by the Federal Communicat­ions Commission’s 2010 open Internet order for three years, despite the order having been struck down by a court. While the FCC is in the midst of changing those rules to allow for paid-priority fast lanes on the Internet with certain restrictio­ns, sticking by the old order will effectivel­y prevent AT&T from discrimina­ting against Web traffic on its network for the time being.

Q: What new services will this allow?

A: Within a few years, AT&T says, consumers could expect to get more DirecTV content on their mobile devices, or even streamed into cars or airplanes.

The most tantalizin­g of these services would be NFL Sunday Ticket, DirecTV’s exclusive offering that gives subscriber­s access to live broadcasts of NFL games from around the country no matter where you’re based. It’s the only way that many football fans can follow their hometown teams, especially if they have moved across the country.

The current deal with the NFL extends only through the coming season. DirecTV CEO Michael White said he’s “confident” it can be renewed, although he stopped short of promising it would be available to AT&T customers on their mobile phones.

In a regulatory filing yesterday, AT&T said it could call off the merger if DirecTV isn’t able to renew NFL Sunday Ticket on terms that the two companies have discussed privately.

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