Will Nike be joining Amazon’s roster?

NEW YORK — Shares in several major sports chains hit 52-week lows on word that Nike may soon be selling its gear directly on Amazon.com.

Goldman Sachs said Wednesday it believed the deal would give Nike better exposure to Amazon’s huge retail channel and customer base, especially millennials.

Nike goods can already be found on Amazon subsidiary Zappos.com and its shoes and gear can be found through third-party sellers on Amazon. com. Goldman believes the deal would give Nike better control of its brand’s presentation on the site.

But investors saw mostly the gravitational pull of Amazon, sending shares of Dick’s Sporting Goods Inc., Hibbett Sports Inc., Big 5 Sporting Goods Corp., Finish Line Inc., and Foot Locker Inc. plummeting between 3.8 percent to 5 percent Wednesday.

It’s the third sector in less than a week that has been ravaged over fears that Amazon would soon become a disrupting force.

Amazon said Friday that it would buy Whole Foods for $13.7 billion, pummeling shares of grocers like Kroger Co. Retail clothing companies, already in danger as people increasingly shop online, or just elsewhere, took a dive Tuesday when the online behemoth announced its Amazon Wardrobe program for Prime members.

Wardrobe essentially creates a dressing room at home, allowing customers to order clothes with no money upfront, keep them for a week, and send whatever they don’t want back in a resealable, postage-paid box.

Deep hurting felt by those sectors spread to sports chains Wednesday on the Goldman Sachs report.

It doesn’t take much to spook investors in the sporting goods sector, however. The years since the 2008 recession have not been kind.

Sports Authority, MC Sports, Sports Chalet and Eastern Outfitters have all filed for bankruptcy since then. Those that remain are hoping a sector consolidation will ease competition.