‘We’re coming for you,’ NRA video declares to US ‘elites’

ATLANTA — The election of President Donald Trump and Republican control of Congress meant the National Rifle Association could probably rest easy that gun laws wouldn’t change for at least four years. But the NRA has begun a campaign not against pending legislation but what it sees as liberal forces bent on undoing the progress it’s made — and the political powerhouse is resorting to language that some believe could incite violence.

Using the hashtags #counterresistance and #clenchedfistoftruth, the NRA has put out a series of videos that announce a “shot across the bow,” and say the gun-rights group is “coming for you” and that “elites ... threaten our very survival,” terms that suggest opponents are enemy combatants.

“The times are burning and the media elites have been caught holding the match,” NRA spokeswoman Dana Loesch says in one video aired on NRATV, the gun lobby’s web video site, as it shows footage of people fighting police, breaking storefront glass and burning the American flag.

Later, she specifically calls out The New York Times: “We’ve had it with your narratives, your propaganda, your fake news. We’ve had it with your constant protection of your Democrat overlords, your refusal to acknowledge any truth that upsets the fragile construct that you believe is real life. And we’ve had it with your tone-deaf assertion that you are in any way truth or factbased journalism,” Loesch says. “Consider this the shot across your proverbial bow. ... In short? We’re coming for you.”

Kathleen Hall Jamieson, the director of the Annenberg Public Policy Center at the University of Pennsylvania, said the tone and language is “overwrought rhetoric” that, viewed by the wrong person, could lead to violence. The kicker on one of the videos — “We’re coming for you” — is straight out of the movies, she said, and “that phrase means that violence is imminent and we will perpetrate it.”