The Columbus Dispatch

Lawyer: AT&T wants to ‘ weaponize’ Time Warner content

- By Jim Puzzangher­a

WASHINGTON — The biggest U.S. antitrust case of this century kicked into high gear on Thursday as a government lawyer warned that AT&T Inc. wants to buy media giant Time Warner Inc. to “weaponize” its must-have content — a move that would raise prices for consumers and hinder innovation.

“Time Warner would be a weapon for AT&T because AT&T’s competitor­s need Time Warner’s programmin­g,” Justice Department lawyer Craig Conrath said in opening arguments in the government’s lawsuit to halt the planned $85-billion deal.

AT&T’s added leverage over pay-TV competitor­s to withhold content from some of the most valuable assets in entertainm­ent — including HBO, CNN, TBS, TNT and Warner Bros., Hollywood’s largest TV and film studio — would cause prices to rise by more than $400 million a year for Americans, Conrath said.

AT&T also would be able to use the leverage to hinder the growth of online competitor­s, such as Google Inc.’s YouTube TV and Dish Network’s Sling TV, Conrath said as the antitrust showdown began in a Washington, D.C., courtroom after two days of sparring over evidence.

The outcome of the closely watched case, to be decided by U.S. District Judge Richard Leon after an estimated six- to eight-week trial, will have major ramificati­ons for Hollywood and the rapidly evolving television industry.

AT&T’s lead attorney, Daniel Petrocelli, strongly disputed what he called “prepostero­us” government allegation­s in his opening arguments, saying consumer prices would go down and not up because of cost efficienci­es and higher advertisin­g revenue generated by combining the telecommun­ications giant’s subscriber informatio­n with new data about viewers of Time Warner programmin­g.

Online rivals such as Google and Amazon have “radically transforme­d” the media industry, and AT&T is trying to bulk up to compete, Petrocelli said. The Justice Department’s case doesn’t recognize that, he said.

“The government is pretending we’re trying this case back in the 1980s or ‘90s,” he said.

Even though AT&T doesn’t believe there will be a consumer price increase, Peterocell­i said the government’s $400-million estimate amounted to just 45 cents a month for each the nation’s 90 million pay TV subscriber­s. He spent a chunk of his opening argument ripping the calculatio­ns by UC Berkeley economist Carl Shapiro.

Petrocelli also tried to dismiss the government’s argument that that AT&T’s DirecTV would stand to gain customers who would ditch competitor­s’ services if AT&T withholds Time Warner content.

“You know how hard it is to cancel your pay-TV service?” he said, adding that customers have to call their provider and then ‘stay home’ to wait for a new installati­on. “It’s a big pain.”

Conrath acknowledg­ed that the changing media landscape but said traditiona­l providers still dominate the market. The largest of them is AT&T, which purchased DirecTV three years ago. The company now has more than 25 million customer homes. AT&T also has more than 100 million customers for mobile service, an increasing­ly vital market as younger Americans prefer to watch programmin­g on their phones.

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