The Columbus Dispatch

Apple credit card for mobile use debuts

- By Anick Jesdanun

NEW YORK — The Apple credit card designed primarily for mobile use is here.

Some iphone users who requested a notificati­on about Apple Card got invitation­s on Tuesday to apply through Apple’s Wallet app. The company plans to expand signups more broadly in the coming weeks. The card, announced in March in partnershi­p with Goldman Sachs, is available only in the U.S.

Apple promises quick sign-ups and the eliminatio­n of most fees. Customers typically get 2% cash back when using Apple’s app to pay. Industry experts say financial benefits of the card mirror many of those already out there for consumers.

What sets the Apple Card apart from other cards is its reliance on the iphone. Though customers can request a physical card for free, an iphone is required to apply, check statements and pay balances. Apple says its Apple Card will feature quick sign-ups and the eliminatio­n of most fees.

The app will offer tools to manage spending and suggest payment amounts based on past payments and spending. And cash back rewards return to customers through an Apple Cash account, which can be used for other purchases, credit card payments and transfers to traditiona­l bank accounts.

Goldman will be in charge of approving applicatio­ns and monitoring transactio­ns for fraud.

Apple says it isn’t getting transactio­n data and has agreements that bar Goldman from using data for other purposes, such as advertisin­g and marketing Goldman’s other services.

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