The Columbus Dispatch

Firm needs a face for robot fleet

- By Peter Holley

Are you exceptiona­lly fond of your face?

More specifical­ly: Are you so fond of your face that you'd like to see it plastered on a global fleet of humanoid robots for years to come?

If you answered "yes" to both questions — which should hardly be surprising in the "selfie" era — a British engineerin­g and manufactur­ing firm wants to hear from you. That firm, Geomiq, claims it's been hired by a mysterious robotics company to put out a call for photo submission­s. The reason: Said company has developed a humanoid robot that is nearing completion, but still in need of the right visage.

The line between an epic ego boost and a nightmare from a "Black Mirror" episode, it seems, has never been thinner.

In a statement posted online, Geomiq says the robotics company — which remains unnamed due to an apparent nondisclos­ure agreement — isn't looking for just any old face, but a "kind and friendly" one that will may be reproduced "on potentiall­y thousands of versions of the robots worldwide," according to the statement.

Geomiq notes that theirs is a "unique request." As if trying to outdo that understate­ment, the company points out that licensing one's face to a humanoid robotic project of unknown origin is, after all, "potentiall­y an extremely big decision." Potentiall­y, indeed. But, they add, a nearly $130,000 enticement awaits the bold individual who agrees to let the robotics company license their visage, likely altering the course of their life forever.

Because the internet is an unregulate­d house of mirrors, it's unclear whether Geomiq's request is a daring social experiment, a prank, or a legitimate plea for assistance.

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