The Columbus Dispatch

Central Ohio unemployme­nt down to 5%

- Mark Williams

Central Ohio’s unemployme­nt rate fell in March as employers slowly bring back the jobs that were lost during the early days of the pandemic.

The region’s unemployme­nt rate fell to 5% from 5.4%, according to data released Tuesday by the Ohio Department of Job and Family Services. The rate was 4.7% a year ago.

Cincinnati posted the lowest unemployme­nt rate in March among the state’s metro areas at 4.2%. Cleveland had the next lowest rate at 4.9%.

The Columbus area added 6,500 jobs in March, led by a gain of 2,100 leisure and hospitalit­y jobs, the hardesthit sector of the economy. The profession­al and business services sector

tional Traveler Sentiment Study found that 87% of respondent­s plan to travel in the next six months, and more than half of event planners intend to hold in-person or hybrid gatherings in the second half of 2021.

Data from 2020 paints a dark picture. In a normal year, the Columbus metropolit­an statistica­l area has more than 104,000 jobs in the hospitalit­y sector, which includes restaurant­s, bars and hotels. That sector lost roughly 27,000 jobs in 2020. If not for lifeboats such as the CARES Act, which offered billions of dollars to support businesses through the Paycheck Protection Program, job losses would have been even more devastatin­g.

Every lost booking and cancelled convention cascades through the city's economy, robbing local businesses of needed revenue, said Bill Lafayette, owner of economics firm Regionomic­s.

“It's significant not just for the hotels themselves, but for the suppliers for the hotels and for their employees,” Lafayette said. “If the hotel is buying fewer goods and services, the suppliers from which they buy those things wind up being less busy, and their employees wind up being less busy. (They work) fewer hours, and maybe there are more layoffs.”

Visitors to the region patronize local businesses, notably bars and restaurant­s, he said.

Every dollar spent in a hotel results in 89 cents spent elsewhere in the local economy, and every dollar spent at a full-service restaurant results in a dollar spent somewhere else, according to the

U.S. Bureau of Economic Analysis. Every hotel job sustains two-thirds of a job elsewhere, and every restaurant job supports half a job in another sector of the economy.

The hospitalit­y industry was the first hit and will likely be one of the last sectors of the economy to recover, said Kenny Mcdonald, CEO of the One Columbus economic developmen­t group.

“The industrial sector (for example) been going full-throttle the entire time with various disruption­s,” he said. “Restaurant­s and hotels were effectively shut down, and it will longer to get them back up and running.”

Tourism depends heavily on the travel industry, and “it will take work to build confidence in the safety of the market,” Mcdonald said.

But he expects that industry ultimately will emerge stronger than before as Americans start to feel more comfortabl­e taking trips.

Coming back

Ross sees plenty of reason for optimism. “We are seeing a lot of very positive data, and there is a pent-up demand for people to travel,” he said. “Hotels are running 65%, 60% occupancy, whereas (this time) last year they were running maybe 5% or 6%, and some were shut down.”

More than 37% of Ohioans have received at least the first shot of a COVID-19 vaccine, and everyone over 16 years old is now eligible for an initial dose. With the vaccinatio­n program ramping up, Ross hopes the worst of the coronaviru­s pandemic will be behind us by the summer.

Don Deperro, CEO of the Columbus Chamber of Commerce, noted that rental platforms such as Airbnb are reporting huge spikes in bookings for the rest of 2021.

“We're coming back stronger,” he said.

In the meantime, he encouraged central Ohioans to continue to support local businesses until the region's economy returns to normal.

pcooley@dispatch.com

 ?? ERIC ALBRECHT/ COLUMBUS DISPATCH ?? Tourism and convention­s, like the American Society of Associatio­n Executives meeting at the Greater Columbus Convention Center in 2019, are returning.
ERIC ALBRECHT/ COLUMBUS DISPATCH Tourism and convention­s, like the American Society of Associatio­n Executives meeting at the Greater Columbus Convention Center in 2019, are returning.

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