Girl Scouts have millions of unsold boxes of cookies
The Girl Scouts have an unusual problem this year: 15 million boxes of unsold cookies.
The 109-year-old organization said the coronavirus demand – not thinner demand for Thin Mints – is the main culprit. As the pandemic wore into the spring selling season, many troops nixed their traditional cookie booths for safety reasons.
“This is unfortunate, but given this is a girl-driven program and the majority of cookies are sold in-person, it was to be expected,” said Kelly Parisi, a spokeswoman for Girl Scouts of the USA.
The impact will be felt by local councils and troops, who depend on the cookie sales to fund programming, travel, camps and other activities. The Girl Scouts typically sell about 200 million boxes of cookies a year, or about $800 million worth.
Rebecca Latham, the CEO of Girl Scouts of New Mexico Trails, said her council had 22,000 boxes left over at the end of the selling season in late spring, even though girls tried innovative selling methods like drive-thru booths and contact-free delivery.
Latham said troops in her area sold 805,000 boxes of cookies last year; this year, they sold just below 600,000. That shortfall means the council might not be able to invest in infrastructure improvements at its camps or fill some staff positions, she said.
The council is now encouraging people to buy boxes online through its Hometown Heroes program, which distributes cookies to health care workers, firefighters and others. It also organized one-day sales with organizations like the New Mexico United soccer team, to whittle the total down further.
Parisi said Girl Scouts of the USA did forecast lower sales this year because of the pandemic. But coronavirus restrictions were constantly shifting, and the cookie orders placed by its 111 local councils with bakers last fall were still too optimistic.
By early spring, when troops usually set up booths to sell cookies, U.S. coronavirus cases were still near their peak. Hundreds of girls opted not to sell cookies in person. Online sales and even a delivery partnership with Grubhub could not make up the difference.
As a result, about 15 million boxes of cookies were left over as the cookie season wound down. Most – about 12 million boxes – remain with the two bakers, Louisville, Kentucky-based Little Brownie Bakers and Brownsburg, Indiana-based ABC Bakers. Another 3 million boxes are in the hands of the Girl Scout councils, which are scrambling to sell or donate them. The cookies have a 12-month shelf life.
It’s unknown how much of a financial hit the Girl Scouts suffered because of the decline in sales because the organization won’t reveal those figures. And it isn’t the biggest blow the cookie program has ever faced. That likely came during World War II, when the Girl Scouts were forced to shift from selling cookies to calendars because of wartime shortages of sugar, butter and flour.
But the glut of cookies has laid bare some simmering issues within the Girl Scouts’ ranks. Some local leaders said this year’s slower sales should have been better predicted because falling membership was threatening cookie sales even before the pandemic began. About 1.7 million girls were enrolled in Girl Scouts in 2019, down almost 30% from 2009.
“Without girls, there is no cookie program. Unfortunately, it took a global pandemic to bring all the problems to the surface,” said Agenia Clark, president and CEO of Girl Scouts of Middle
Tennessee, a local council.
Parisi acknowledged that membership fell during the pandemic as troops struggled to figure out ways to meet safely. But those numbers are rebounding, she said.in the end, local councils won’t be held financially responsible for the 12 million boxes that remain at the two bakers. Little Brownie Bakers and ABC Bakers said they are working with the Girl Scouts to sell or donate cookies to places like food banks and the military. The bakers can’t sell directly to grocers because that might diminish the importance of the annual cookie sales.
But they might sell to institutional buyers like prisons.
Parisi said bakers and councils have occasionally dealt with excess inventory before because of weather events like ice storms or tornadoes. But this level is unprecedented.
She said some pivots, like the partnership with Grubhub, are likely here to stay. But girls are also eager to get back to their booths next year.
“Girl Scout cookie season isn’t just when you get to buy cookies,” she said. “It’s interacting with the girls. It’s Americana.”