The Columbus Dispatch

Owner of Polaris mall files bankruptcy

- Jim Weiker

Washington Prime Group, the Columbus-based owner of Polaris Fashion Place and 102 other shopping centers, has filed for bankruptcy.

Washington Prime filed Chapter 11 late Sunday, after struggling for more than a year with a pandemic that crushed mall revenue and traffic.

“The COVID-19 pandemic has created significant challenges for many companies, including Washington Prime Group, making a Chapter 11 filing necessary to reduce the company’s outstandin­g indebtedne­ss,” the company said in a news release.

Washington Prime said it has reached agreements with creditors who hold 73% of the company’s secured debt. The company said restructur­ing its debt would allow it to “strengthen its business and operations going forward.”

Washington Prime noted that it had received $100 million in financing from its creditors to support daily operations at its centers, which are concentrat­ed in the Midwest, East Coast and Florida.

“Washington Prime Group’s guests, retailers and business partners can expect business as usual at all of the company’s retail town centers throughout the proceeding­s,” the company said.

In addition to Polaris Fashion Place, the company owns eight Ohio centers: Indian Mound Mall in Heath; the Mall at Fairfield Commons in Beavercree­k; Dayton Mall; New Towne Mall in New Philadelph­ia; Lima Mall and Lima Center; Great Lakes Mall in Mentor; and Southern

Park Mall in Youngstown.

“The company’s financial restructur­ing will enable WPG to right size its balance sheet and position the company for success going forward,” Washington Prime CEO Lou Conforti said in a news release.

“During the financial restructur­ing, we will continue to work toward maximizing the value of our assets and our operating infrastruc­ture. The company expects operations to continue in the or

dinary course for the benefit of our guests, tenants, vendors, stakeholde­rs and colleagues.”

In its bankruptcy filing in Texas, Washington Prime listed assets of $4.03 billion and debts of $3.47 billion.

The company said its restructur­ing agreement with its creditors, led by its largest, Svpglobal, allows it to deleverage its balance sheet by $950 million. In addition, Washington Prime Group and Svpglobal anticipate an equity offering of $325 million as part of the restructur­ing.

Bankruptcy might be the best step forward for Washington Prime, especially since it has already reached agreements with most of its creditors, said Shelley E. Kohan, a professor of retail at Syracuse University’s Whitman School of Management.

“Keep in mind that bankruptci­es allow businesses the opportunit­y to restructur­e for long-term success, so while it’s not great, it may be the best way for the business to move forward,” she said.

Like other mall operators, Washington Prime saw its revenue hammered last year by tenants who were unable to pay full rent or simply closed during the pandemic, as shoppers turned to online instead of in-person purchases. Dozens of retailers filed for Chapter 11 in 2020, many of them mall standards such as Brooks Brothers, J. Crew, Pier 1, Aldo and GNC.

Washington Prime’s rent revenue fell from $633.6 million in 2019 to $506.7 million in 2020, according to company filings.

Malls’ dominant tenants – apparel and accessorie­s stores – in particular suffered during the pandemic because people had little need for new clothes.

“Apparel and accessory sales were down 27% last year,” Kohan said. “Many retailers had no choice but to go to landlords and renegotiat­e payments, and landlords had little choice but to accept those.”

Washington Prime joins a growing list of shopping center owners to struggle during the pandemic. In November, two companies, CBL Properties and PREIT, which together own 130 shopping centers, filed for Chapter 11. The same month, Simon Property Group indicated that it would allow two malls, including the Mall at Tuttle Crossing in Dublin, to fall into bankruptcy.

While COVID was brutal to the industry, the problems with indoor malls started long before the pandemic, as shoppers turned online and to outdoor “lifestyle centers” such as Easton Town Center.

The research firm Coresight Research, which tracks the retail industry, estimated in a report last summer that as many as 25% of the approximat­ely 1,000 malls in the U.S. could close within three to five years.

“I do think we’ll see a large percentage of malls closing or reinventin­g themselves,” Kohan said. “The U.S. is overstored and oversatura­ted with retail.”

Shopping centers have responded to declines in sales and traffic by trying to diversify their tenant mix and adding activities beyond shopping. Washington Prime, for example, recently opened Fieldhouse­usa sports complex on the site of the former Sears store at Polaris Fashion Place.

“Millennial­s and Gen Zs don’t enjoy shopping in malls; they’ve become this flat experience,” Kohan said. “Diversifyi­ng the tenant mix, adding the experience factor in there and giving people things to do other than shopping and eating is important.”

Washington Prime’s challenges are complicate­d by a diverse portfolio of properties that includes top-tier properties such as Polaris, along with dozens of older properties in smaller markets.

“We’ve seen declines in traffic in B and C malls for years,” Kohan said, while reiteratin­g that bankruptcy could be a positive for Washington Prime.

“I think it’s very prudent of them,” she said. “It might include losing some physical spaces, but in the long term, this might be a good thing.” jweiker@dispatch.com @Jimweiker

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