The Columbus Dispatch

Capitalism leads the way to more than one cracker

- Your Turn Shawn Parker Guest columnist

Some of those who responded to Kathy Timbrook’s Sept. 20 letter lauded the merits of socialism as being able to offer everyone a box of crackers at the rate of $1.29.

They came from a very bad theory of economic philosophy.

I spent many years in the industry that makes crackers and represente­d both the store brand manufactur­ers, as well as the national name brand companies.

The store brand is often manufactur­ed at a very similar quality level as the national brand, and the consumer of commodity items can’t tell the difference.

Think of a gallon of milk. It comes from the same cows, unless it has a special attribute such as organic, or variety of cow that the milk might come from.

Some products are more complicate­d to manufactur­e.

Think of ketchup conceptual­ly for a moment. Name brands have very different flavors and flows due to the recipe, and are usually easily and markedly distinguis­hed from store brands.

Herein lies the difference: a grocery store rarely (I can’t think of ever in recent history) creates a new product or develops an enhancemen­t to a category to make our lives more interestin­g and enjoyable.

The person paying for the more expensive crackers is trusting that the product they purchased is of the highest quality.

They also are leaving some money in the till for future product developmen­t, and investment in new ideas of crackers for the person who likes to eat more interestin­g crackers and cookies too. The store brand never leads the way. Now think of America. Because the free market exists under capitalism, you get to enjoy innovation in more than just different types of crackers and cookies.

The free capitalist market allows for new medicines to be created to cure illness, it allowed for the computer industry to be created, which has taken over the way we do business and live with speed and efficiency.

It allowed for the developmen­t of everything America has given to the world in innovation as the leader in almost every industry and service.

It is as simple as this: Socialism gives you only one choice of cracker. You better like it.

You better enjoy and live the same life every day, and hope there is enough set aside to repair the cracker making machine when it breaks down so we have crackers on the shelf to even buy.

Or, embrace capitalism and enjoy the variety of crackers and cookies the store has and look forward to new, exciting flavors and better products in the future.

A good example is the developmen­t of the electric automobile. Elon Musk built the Tesla automobile in America. Why did he choose this country? He could have chosen any progressiv­e European country. The problem was that the European countries were investing heavily in clean diesel as the future technology.

They were in fact invested so heavily in ramp up factories so they had an interest financially in forcing that product on the market, even though they once led the segment with Mercedes-owned smart cars.

Asia doesn’t develop ideas, they take them from others and try to add efficiency in the production process, or pay lower wages to their people to undercut the retail price. Sounds like the cracker, doesn’t it?

Teslas were built here not because it is cheap to do so, but America is the only free-thinking open and yes — capitalist free market where such an idea of the future can be perfected to take to the consumer.

They innovated at a huge financial risk, a new idea of transporta­tion and efficiency that is potentiall­y cleaner and sustainabl­e if further innovation occurs.

It really is as simple as a box of crackers to illustrate the poor and regressive understand­ing the socialists have of the reality of the difference of America and the rest of the world that looks up to us for ideas.

Call it the price of freedom.

Ohio State University graduate Shawn Parker serves as president of both the Ohio Council of Republican Clubs and the Dublin Republican Club.

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