The Columbus Dispatch

Do I explain the reason for my decision to change careers?

- Personal Branding Solutions with Samantha Nolan

Dear Sam: I am in my mid-40s and have driven a tractor-trailer for most of my career. Recently, due to an accident, I have been forced to look for another occupation. How do I create a cover letter explaining why I am changing careers? – Tim

Dear Tim: When you embark on a career change, you first have to define your purpose and identify your transferab­le skills. This is much more important than explaining the reason for the transition.

If your resume and cover letter do not make a strong case for your ability to perform within the new occupation, you probably won’t get the interview in the first place. Additional­ly, explaining that you had an accident without going into too much detail about the limitation­s it has now presented, may make a hiring manager question your ability to perform other job functions. Therefore, the best approach is to market your transferab­le skills and not mention the reason for the career change. I always tell clients that it typically never serves them to highlight a potentiall­y disqualify­ing factor, unless by not doing so, you won’t get the call for an interview. In your case, an explanatio­n as to the impetus for the move will do nothing but highlight the lack of experience in your newly desired profession. It will also tell the hiring manager that it was not your choice to change fields and could make them think that you might be less than enthusiast­ic about doing so. Stick with making a case for how well you can perform within your desired profession based on your past experience­s, skills, and education.

Dear Sam: I am 57 years old and I can’t seem to get my resume noticed. I need help! I have been applying to countless jobs and can’t seem to get any interviews. My wife thinks it’s my resume;

I think it’s my age. Regardless, I am getting no callbacks, interviews, or even thank you letters.

Dear Rob: Thank you for sending your resume so I could diagnose the issue(s).

Your wife is correct that it is your resume that is disqualify­ing you from potential opportunit­ies. You have only presented 24 years of profession­al work history, so readers would not be able to calculate your age from how much experience you have presented. Based on the way you have written your resume, you have aged your candidacy.

First, I assume you are seeking a role in constructi­on management based on what I read in your qualificat­ions summary. Based on this, I would expect to know: (1) what types and sizes—dollar value, square feet, etc.—of projects you have worked on; (2) what makes you marketable and the most qualified candidate; and (3) how your experience has positioned you as a subject matter expert in your field. Explore your key qualificat­ions in greater detail to assist in differenti­ating your candidacy in a very competitiv­e market. – Rob

Second, you are presenting a 24-year history as a business owner. Hiring an entreprene­ur can be a little riskier as what is to say that you would not prefer to be the boss and run your own show again? You have to dig deep and explore the value your business leadership experience provides you with when transition­ing into an employee role. Deliver a balance of the core elements of your role, along with key project highlights, to ensure your background comes across as unique and value-added.

Lastly, omit your education section as you are not communicat­ing that you have a high school diploma but rather highlighti­ng that you do not have a college degree.

I know you can have a much more strategic resume that positions you as uniquely qualified and does not unnecessar­ily age your candidacy. Best of luck to you.

Samantha Nolan is an Advanced Personal

Branding Strategist and Career Expert, and founder and CEO of Nolan Branding.

Do you have a resume, career, or job search question for Dear Sam? Reach Samantha at dearsam@nolanbrand­ing.com.

For informatio­n on Nolan Branding’s services, visit nolanbrand­ing.com or call 888-9-MY-BRAND or 614-570-3442.

 ?? ??

Newspapers in English

Newspapers from United States