The Columbus Dispatch

Sustain generosity beyond the holidays

- Amrita Jayakumar

A lot was asked of us in 2020. We faced new challenges and reckoned with old ones, and often the world's problems collided with our own individual needs.

Help – whether in donations or even just attention – might've been hard to give when you required some yourself.

If your finances are in better shape this giving season, you can be more strategic with your dollars. The same issues you felt strongly about last year may not be on your priority list now.

Perhaps the reverse is true – you're more determined than ever to support the causes you care about.

Here are tips on prioritizi­ng causes, supporting them effectively and making room in your wallet for sustained giving.

Your priorities can shape your plan

Write down the two or three causes that matter most to you, whether it's a global issue like slowing down climate change or something closer to home, like supporting your local animal shelter. This is the start of your giving plan. If you're anything like me, a giving plan may serve as a guidepost for your dollars when tragic news events clamor for your attention or injured puppy photos on your social media feed play on your emotions. I end up making impulsive donations, which are helpful and feel good at the moment, but they're easy to forget and don't make a lasting impact.

You might also go bigger and really focus on your values in the giving plan, using them as fuel to be more intentiona­l and proactive with your efforts beyond the holidays.

Think about the kind of philanthro­pist you want to be in 2022 and then plan for it, says Holly Belkot, manager of strategic giving at Globalgivi­ng, a nonprofit based in Washington that supports other nonprofits by connecting them to donors and companies.

Planning doesn't just apply to monetary donations or time spent volunteeri­ng. Say you care about climate change.

Belkot suggests setting yourself a goal of learning something new about the effects of environmen­tal damage in January, watching a documentar­y about deforestat­ion in February and so on.

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