Name That Company
I trace my roots back to the 1970 introduction at a weightlifting convention of exercise machines called Blue Monsters, with a key part shaped like a mollusk’s spiral shell. I was sold in 1986 to a guy who filed for bankruptcy protection in 1990. My expansion into medical equipment was unsuccessful. Today, based in Vancouver, Washington, and with a market value recently near $185 million, my brands include Bowflex, Schwinn, JRNY and my own name. I sell elliptical machines, treadmills, recumbent and upright exercise bicycles, and more. I’ve been named a top place to work many times. Who am I?