The Columbus Dispatch

Name That Company

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I trace my roots back to the 1970 introducti­on at a weightlift­ing convention of exercise machines called Blue Monsters, with a key part shaped like a mollusk’s spiral shell. I was sold in 1986 to a guy who filed for bankruptcy protection in 1990. My expansion into medical equipment was unsuccessf­ul. Today, based in Vancouver, Washington, and with a market value recently near $185 million, my brands include Bowflex, Schwinn, JRNY and my own name. I sell elliptical machines, treadmills, recumbent and upright exercise bicycles, and more. I’ve been named a top place to work many times. Who am I?

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