Hong Kong seeking to draw tourists back
HONG KONG – Hong Kong will give away air tickets and vouchers to woo tourists back to the international financial hub, racing to catch up with other popular travel destinations in a fierce regional competition.
During the pandemic, the city largely aligned itself with mainland China’s “ZERO-COVID” strategy and has relaxed its entry rules months slower than rivals such as Singapore, Japan and Taiwan. Even after it reopened its border with mainland China in January, tourism recovery was sluggish. On Thursday, Chief Executive John Lee launched a tourism campaign called “Hello Hong Kong,” saying the city will offer 500,000 free air tickets to welcome tourists from around the world in what he called “probably the world’s biggest welcome ever.”
“Hong Kong is now seamlessly connected to the mainland of China and the whole international world and there will be no isolation, no quarantine,” he said at a ceremony. “This is the perfect timing for tourists, business travelers, and investors from near and far to come and say, ‘Hello, Hong Kong.’ ”
Under the campaign, most of the plane tickets – worth $255 million – will come from three Hong Kong-based airlines through various promotional activities, including lucky draws, “buy one, get one free” promotions and games. The project will begin in March and last about six months, said Fred
Lam, CEO of the Airport Authority.
“We hope those who secure the air tickets can bring two or three more relatives and friends to the city. Although we are just giving away 500,000 air tickets, we believe this can help bring Hong Kong over 1.5 million visitors,” Lam said.
The airlines will distribute the tickets in phases, with the Southeast Asian markets set to benefit in the first stage, he said.
Visitors can also enjoy special offers and vouchers among other incentives in the city, Lee said.
Hong Kong received 56 million visitors in 2019 – over seven times its population – before the pandemic began. But its strict COVID-19 restrictions have been keeping visitors away over the past three years, devastating the tourism sector and its economy. The city’s GDP last year fell 3.5% from 2021, according to the government’s provisional data.