The Columbus Dispatch

There’s got to be a way out of this PR storm

- Rex Huppke Columnist USA TODAY

Hi, I have a quick question: Is it bad when your political party’s presidenti­al candidate is on criminal trial and an adult film star testifies under oath in open court about how they had sex while his wife was home with a new baby?

Also is it worse if the adult film star talked about how the presidenti­al candidate told her she reminded him of his daughter?

You see, I’m flipping through the “Crisis PR Handbook” and I’m just not seeing a darn thing on how to handle this ... uhhhhh ... let’s call it a “hypothetic­al situation.”

Whom do you trust, the person under oath or the nonstop liar?

To make things easier, I’m going to give the obviously made-up presidenti­al candidate a name: Ronald Flump. So, let’s say a jury in a separate civil case has already ruled Flump was liable for sexual abuse and ordered him to pay millions of dollars to a woman he defamed.

Now you’ve got this other woman, the adult film star, testifying in his criminal case – we’ll call her Windy Daniels – and she is testifying about an alleged affair with Flump while under oath. Flump has repeatedly denied the affair, but he also has denied the outcome of the previous presidenti­al election, fabricated prepostero­us claims about nonexisten­t election fraud and generally lied about everything that has ever happened on earth.

Credibilit­y might be an issue with this totally hypothetic­al presidenti­al candidate, whom I’m 100% making up.

Anyhoo, let’s say Daniels testified that when Flump’s wife ... uhhhhh, let’s call her Belania Flump ... was brought up, Flump said not to worry about her because “we don’t even sleep in the same room.”

I have to imagine that would be filed under “NOT GREAT” when it comes to a presidenti­al campaign. But I can’t find any PR tips on addressing an accusation like that, possibly because this is the first time a hypothetic­al presidenti­al candidate has been accused of such a thing in a courtroom.

The juxtaposit­ion between the two candidates was striking

Maybe the best thing would be to mock the opposing presidenti­al candidate – let’s call him Moe Bliden. Like, “Wow, Moe Bliden’s so old he still believes in the sanctity of marriage, what a loser!” Something like that? Or perhaps there’s a line of attack that highlights Bliden’s complete lack of alleged affairs with adult film stars?

One problem with those approaches, unfortunat­ely, is that in this absolutely hypothetic­al situation, in which Flump was having his tawdry laundry aired in a courtroom, Bliden was giving a solemn speech at the U.S. Holocaust Memorial Museum’s Days of Remembranc­e, condemning antisemiti­sm.

Yeah, that’s a pretty jarring juxtaposit­ion, I suppose.

Perhaps there’s a candidate who isn’t accused of a tawdry affair?

Ugh. This is tricky.

You’d think there would be a road map for dealing with a presidenti­al candidate who has this much dirt on him and faces more criminal allegation­s than your average gangster.

It’s enough to make me wonder if the best path forward would be for this hypothetic­al political party to pick someone who ISN’T being accused of interferin­g with an election and paying to silence an adult film star he’s alleged to have had an affair with after allegedly comparing her to his daughter and telling her that he and his wife don’t sleep in the same room.

But no, I’m sure there’s a way to spin this as a positive.

I just haven’t found it yet.

Follow USA TODAY columnist Rex Huppke on X, formerly Twitter, @Rexhuppke and Facebook facebook.com/rexisajerk

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