Fenlon St. to fill with women’s fashion

Easton Town Center plans new stores, more

Easton Town Center is concentrating many of its women’s focused stores on Fenlon Street this summer with new additions, store expansions and relocations.

Two new women’s fashion stores, Chico’s and its subsidiary Soma, recently opened on Fenlon Street in Easton. Soma, a women’s underwear and pajamas store that is focused on being functional and fashionable, opened April 29 at 4012 Fenlon St, while Chico’s, a women’s fashion store opened May 10 at 4016 Fenlon St.

The street is becoming a center for women’s shopping with L’occitane en Province in a larger store at 4037 Fenlon St. The store sells women’s wellness and beauty products including facial cleansers, hand creams, perfumes and more.

EVEREVE at 4036 Fenlon St., is also expanding. It sells women’s fashion and carries over 150 brands along with its own. Easton said there are more details to come with its expansion.

White House Black Market is moving to Fenlon Street from its current location at 4095 The Strand West. The boutique was founded in 1985 at White House, selling only white and ivory clothes and accessories. It expanded 10 years later with Black Market that introduced more colors.

Easton is expanding its lineup of stores in other areas of the mall as well:

● Tecovas: A cowboy boot and Western apparel store based in Austin is opening in The Strand East.

● Bluemercury: A luxury beauty and health brand owned by Macy’s is opening in The Strand East.

● Faherty: A high-end beach themed clothing store is opening in The Strand.

● Rowan: A high-end hypoallergenic ear piercer and jeweler is opening in The Strand West.

@donovanhunt9 dhunt@dispatch.com