The Commercial Appeal

TV executive new Big East leader

Aresco leaves post at CBS Sports

- By Phil Stukenborg

The Big East Conference, weeks from beginning negotiatio­ns for a new league television rights deal that could determine its future, dipped into the industry Tuesday to choose its new commission­er.

Mike Aresco, executive vice president of program- ming for CBS Sports, was selected to replace John Marinatto, who was forced to resign early this year. A unanimous pick by the league’s presidents, Aresco will officially move into the role in early September. A news conference is scheduled Wednesday in New York to introduce him.

“We had many outstandin­g candidates, but we are fortunate to have Mike Aresco as our new commission­er,” said University of Cincinnati president Greg Williams, chair of the search committee. “His breadth of experience and depth of knowledge in intercolle­giate athletics will continue to move the Big East forward on a successful path.”

Aresco was responsibl­e for all college programmin­g at CBS Sports, including negotiatin­g the NCAA basketball tournament rights for CBS and Turner Sports through 2024 and for negotiatin­g a 15-year deal with the Southeaste­rn Con- Mike Aresco has been responsibl­e for CBS Sports’ programmin­g and negotiatio­ns since 1996. ference. He joined CBS Sports as vice president for programmin­g in 1996, was promoted to senior vice president in 2000 and named executive vice president in 2008.

“Of all the people in the entire country you could have picked, he is the absolute best choice,” said AutoZone Liberty Bowl executive director Steve Ehrhart, who has worked with Aresco for 25 years in various sports TV rights negotiatio­ns. “He probably has the best knowledge of the marketplac­e.”

Aresco assumes the commission­er’s role of a league in transition. It loses Syracuse and Pittsburgh after this season and adds six — Memphis, UCF, Houston, SMU, Boise State and San Diego State — in July 2013 and Navy in 2015. “I don’t know him very well, but I hear he is a phenome-

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