The Commercial Appeal

Is Big Data turning government into ‘Big Brother’?

- By Michael Liedtke

Associated Press

SAN FRANCISCO — With every phone call they make and every Web excursion they take, people are leaving a digital trail of revealing data that can be tracked by profit-seeking companies and terrorist-hunting government officials.

The revelation­s that the National Security Agency is perusing millions of U. S. customer phone records at Verizon Communicat­ions and snooping on the digital communicat­ions stored by nine major Internet services illustrate how aggressive­ly personal data is being collected and analyzed.

Verizon is handing over socalled metadata, excerpts from millions of U. S. customer records, to the NSA under an order issued by the secretive Foreign Intelligen­ce Surveillan­ce Court, according to a report in the British newspaper The Guardian. The report was confirmed by Sen. Dianne Feinstein, D-Calif., who chairs the Senate Intelligen­ce Committee.

Former NSA employee William Binney told The Associated Press that he estimates the agency collects records on 3 billion phone calls each day.

The NSA and FBI appear to be looking even wider under a clan- destine program code-named PRISM that was revealed in stories posted late Thursday by The Washington Post and The Guardian.

It’s all part of a phenomenon known as Big Data, a catchphras­e increasing­ly used to describe the science of analyzing the vast amount of informatio­n collected through mobile devices, Web browsers and check-out stands. Analysts use powerful computers to detect trends and create digital dossiers about people.

The sweeping court order covers the Verizon records of every mobile and landline phone call from April 25 through July 19, according to The Guardian.

It’s likely the Verizon phone records are being matched with an even broader set of data, said Forrester Research analyst Fatemeh Khatibloo.

“My sense is they are looking for network patterns,” she said. “They are looking for who is connected to whom and whether they can put any timelines together. They are also probably trying to identify locations where people are calling from.”

Under the court order, the Verizon records include the duration of every call, but not the locations of mobile calls.

The location informatio­n is particular­ly valuable for cloakand-dagger operations like the one the NSA is running, said Cindy Cohn, a legal director for the Electronic Frontier Foundation, a digital rights group that has been fighting the government’s collection of personal phone records since 2006. The foundation is currently suing over the government’s collection of U.S. citizens’ communicat­ions in a case that dates back to the administra­tion of President George W. Bush.

“It’s incredibly invasive,” Cohn said. “This is a consequenc­e of the fact that we have so many third parties that have accumulate­d significan­t informatio­n about our everyday lives.”

It’s such a rich vein of informatio­n that U.S. companies and other organizati­ons spend more than $2 billion each year to obtain thirdparty data about individual­s, according to Forrester Research. The data helps businesses target potential customers. Much of this informatio­n is sold by socalled data brokers such as Acxiom Corp., a Little Rock company that maintains extensive files about the online and offline activities of more than 500 million consumers worldwide.

The digital floodgates have opened during the past decade as the convenienc­e and allure of the Internet — and sleek smartphone­s — have made it easier and more enjoyable for people to stay connected wherever they go.

“I don’t think there has been a sea change in analytical methods as much as there has been a change in the volume, velocity and variety of informatio­n and the computing power to process it all,” said Gartner analyst Douglas Laney.

In a sign of the NSA’s determinat­ion to vacuum up as much data as possible, the agency has built a data center in Bluffdale, Utah to sift through Big Data. The $2 billion center has fed perception­s that some factions of the U.S. government are determined to build a database of all phone calls, Internet searches and e-mails under the guise of national security.

The Washington Post’s disclosure that both the NSA and FBI have the ability to burrow into computers of major Internet services will likely heighten fears that U.S. government’s Big Data is creating something akin to the ever-watchful Big Brother described in George Orwell’s famous 1949 novel “1984.”

“The fact that the government can tell all the phone carriers and Internet service providers to hand over all this data sort of gives them carte blanche to build profiles of people they are targeting in a very different way than any company can,” Khatibloo said.

In most instances, Internet companies such as Google, Facebook and Yahoo are taking what they learn from search requests, clicks on “like” buttons, Web surfing activity and location tracking on mobile devices to figure out what their users like and divine where they are. The companies defend this kind of data mining as a consumer benefit.

Google is trying to take things a step further. It is honing its data analysis and search formulas in an attempt to anticipate what an individual might be wondering about or wanting.

Video subscripti­on service Netflix takes what it learns from each viewer’s preference­s to recommend movies and TV shows. Amazon.com Inc. does something similar when it highlights specific products to different shoppers visiting its site.

The federal government has the potential to know even more about people because it controls the world’s biggest data bank about U.S. citizens through its collection of Social Security numbers, tax returns and health records through Medicare, said David Vladeck, a Georgetown University law professor who recently stepped down as the Federal Trade Commission’s consumer protection director.

Before leaving the FTC last year, Vladeck opened an inquiry into the practices of Acxiom and other data brokers because he feared that informatio­n was being misinterpr­eted in ways that unfairly stereotype­d people. For instance, someone might be classified as a potential health risk because he bought products linked to increased chance of heart attack. The FTC inquiry into data brokers is still open.

“We had real concerns about the reliabilit­y of the data and unfair treatment by algorithm,” Vladeck said.

Vladeck stressed he had no reason to believe the NSA is misinterpr­eting data it collects about people. He finds some comfort in The Guardian report that said the Verizon order had been signed by Foreign Intelligen­ce Surveillan­ce Court Judge Roger Vinson.

The NSA “differs from a commercial enterprise in the sense that there are checks in the judicial system and in Congress,” Vladeck said. “If you believe in the way our government is supposed to work, then you should have some faith that those checks are meaningful. If you are skeptical about government, then you probably don’t think that kind of oversight means anything.”

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