The Commercial Appeal

Facebook struggles with Cambridge Analytica fallout

What we know about crisis tied to data use

- Brett Molina USA TODAY JEFF CHIU/AP

What started with a Friday news dump has morphed into a full-blown crisis for Facebook. The social network disclosed Friday night that it suspended Cambridge Analytica after claiming it had improperly obtained informatio­n on 50 million user profiles.

Cambridge Analytica has said any data obtained through Facebook was done so “legally and fairly.”

Here’s everything we know about the brewing scandal:

On Friday, Facebook revealed the suspension of Cambridge Analytica, claiming the data firm secured informatio­n on user profiles through a personalit­y quiz app from Global Science Research without permission. The app collected informatio­n such as hometown, content the users liked and their friends, as well as informatio­n from people’s friends.

The next morning, reports from The New York Times and The Observer of London surfaced alleging Cambridge Analytica used the data to target voters during the 2016 presidenti­al election.

Cambridge Analytica said it complied with Facebook’s terms of service and is working to resolve the matter.

“No data from (Global Science Research) was used by Cambridge Analytica as part of the services it provided to the Donald Trump 2016 presidenti­al campaign,” it said in a statement.

Facebook executive Andrew Bosworth disputed claims that the incident constitute­d a data breach.

“People chose to share their data with third party apps and if those third party apps did not follow the data agreements with us/users it is a violation,” he wrote on Twitter.

Facebook is already under scrutiny over the effects of Russian ads run on its platform during the 2016 election.

Cambridge Analytica was asked in December to turn over documents to special counsel Robert Mueller as part of his investigat­ion into possible Russian collusion.

Beyond Russia, the incident has raised concerns about how wellequipp­ed Facebook is at keeping data secure from third parties.

Facebook users should check privacy settings to review which apps and services have Facebook permission­s.

Lawmakers want hearings to look into what Facebook is doing to secure user data. On Twitter, Sen. Amy Klobuchar, D-Minn., has urged CEO Mark Zuckerberg to testify before Congress.

 ??  ?? Facebook is taking heat yet again over privacy and the social network’s outsize influence on politics.
Facebook is taking heat yet again over privacy and the social network’s outsize influence on politics.

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