Subra­ma­niam is new FedEx Ex­press CEO

The Commercial Appeal - - Business - Max Gar­land Mem­phis Com­mer­cial Ap­peal USA TO­DAY NET­WORK - TEN­NESSEE

FedEx Ex­press Pres­i­dent and CEO David Cun­ning­ham will re­tire at the end of 2018, the com­pany an­nounced Fri­day morn­ing.

Raj Subra­ma­niam, FedEx’s ex­ec­u­tive vice pres­i­dent and chief mar­ket­ing and com­mu­ni­ca­tions of­fi­cer, will suc­ceed Cun­ning­ham in lead­ing the Mem­phis­based ex­press trans­porta­tion com­pany.

Cun­ning­ham, 57, has been FedEx Ex­press’ pres­i­dent and CEO since early 2017, tak­ing over for David J. Bron­czek, now FedEx pres­i­dent and chief op­er­at­ing of­fi­cer. Un­der Cun­ning­ham’s lead­er­ship, Ex­press an­nounced its $1 bil­lion in­vest­ment to im­prove the Mem­phis hub. He also led TNT Ex­press op­er­a­tions, the in­ter­na­tional courier FedEx ac­quired in a block­buster $4.8 bil­lion deal.

“Through­out David’s dis­tin­guished 36-year-ca­reer at FedEx, he has con­trib­uted to the growth of our com­pany around the globe, and we wish him the best in his re­tire­ment,” Bron­czek said in a state­ment.

Subra­ma­niam, 52, has been with FedEx for more than 27 years, start­ing at the com­pany’s mar­ket­ing team in Mem­phis. He even­tu­ally be­came pres­i­dent of FedEx Ex­press in Canada be­fore mov­ing back to the U.S. and serv­ing in high-level mar­ket­ing roles for the com­pany. He was named to his cur­rent po­si­tion in 2017.

“Raj’s global vi­sion and broad ex­pe­ri­ence make him uniquely qual­i­fied to lead our largest op­er­at­ing com­pany,” Bron­czek said. “We look for­ward to the con­tin­ued growth of FedEx Ex­press within our global port­fo­lio as Raj takes on this crit­i­cal role.”

A com­pany bio touts Subra­ma­niam’s “in­ter­na­tional lead­er­ship ex­pe­ri­ence, keen busi­ness in­sights, and fo­cus on glob­al­iza­tion” for help­ing grow FedEx.

Subra­ma­niam, who was born in Trivandrum, In­dia, has been mak­ing the rounds in re­cent months dis­cussing FedEx’s re­cent “What We De­liver By De­liv­er­ing” ad cam­paign. Subra­ma­niam said in an Oc­to­ber blog post about the new advertising strat­egy that what FedEx de­liv­ers, not the amount it de­liv­ers, makes it spe­cial.

“When we de­liver an e-com­merce pack­age just in time for the hol­i­days, we’re ac­tu­ally de­liv­er­ing joy,” he said. “When we de­liver re­lief sup­plies to vic­tims of Hur­ri­cane Michael, we’re re­ally de­liv­er­ing hope. When we con­nect a farmer in Afghanistan to cus­tomers in the global mar­ket­place, we’re ex­pand­ing what’s pos­si­ble for him and his fam­ily. That’s what we mean (by) de­liv­er­ing pos­si­bil­i­ties.”

Cun­ning­ham’s re­tire­ment marks the

end of a decades-long ca­reer at FedEx that started at the Ex­press World Hub in Mem­phis in 1982. Cun­ning­ham worked nights part time there while at­tend­ing school at the Univer­sity of Mem­phis, per his LinkedIn page.

But Cun­ning­ham didn’t stay in that role for long, as he climbed up the com­pany’s ranks in di­vi­sions out­side the U.S. In 1999, he be­came re­gional pres­i­dent of FedEx Ex­press’ Asia Pa­cific divi­sion and held that role un­til 2015, when he moved up to COO and pres­i­dent, in­ter­na­tional, for FedEx Ex­press.

FedEx Ex­press has more than 235,000 em­ploy­ees glob­ally, along with 675 air­craft and more than 85,000 ve­hi­cles. The com­pany moves an av­er­age of 6 mil­lion pack­ages daily.

With a re­ported $36.2 bil­lion in revenue for fis­cal year 2018, FedEx Ex­press is aim­ing for prof­its to grow by $1.2 bil­lion to $1.5 bil­lion from fis­cal year 2017 to fis­cal year 2020.

By the end of Jan­uary, Cun­ning­ham will re­ceive sev­er­ance pay­ment of $1.78 mil­lion, per a FedEx SEC fil­ing. He will be re­tir­ing just a few months af­ter an­other high-level ex­ec­u­tive, FedEx Freight pres­i­dent and CEO Michael Ducker, re­tired from the com­pany.

Brie Carere will suc­ceed Subra­ma­niam in his role. Carere, who has been with FedEx for more than 17 years, is cur­rently se­nior vice pres­i­dent of global port­fo­lio mar­ket­ing for FedEx Ser­vices.

Max Gar­land cov­ers FedEx, lo­gis­tics and health care for The Com­mer­cial Ap­peal. Reach him at max.gar­[email protected] com­mer­cialap­ or 901-529-2651 and on Twit­ter @MaxGar­landTypes.


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