Here’s how the Down­town Wiseacre brew­ery will look

The Commercial Appeal - - Business - De­siree Sten­nett Mem­phis Com­mer­cial Ap­peal USA TO­DAY NET­WORK - TEN­NESSEE

Beer fa­nat­ics al­ready plan­ning to visit the new Wiseacre Brew­ing Com­pany fa­cil­ity in Down­town Mem­phis now can get a bet­ter idea of what the space will look like.

Ren­der­ings of the new tap­room and brew­ery were in­cluded in an ap­pli­ca­tion for a tax in­cen­tive the com­pany is re­quest­ing to help make the new lo­ca­tion more af­ford­able.

The front of the 43,500-square-foot build­ing will face B.B. King Boule­vard be­tween East But­ler Av­enue and Vance Av­enue while the 59-space park­ing lot will be be­hind the build­ing fac­ing Abel Street. The fa­cil­ity is ex­pected to open in about a year.

The build­ing will be a pre-en­gi­neered metal struc­ture with the tap­room oc­cu­py­ing about 5,000 square feet of the space, the ap­pli­ca­tion said.

There will also be a cov­ered pa­tio area off the tap­room as well as out­door event space. The rest of the fa­cil­ity will be used for beer pro­duc­tion, stor­age, pack­ag­ing and han­dling. Brew­ery vis­i­tors will also be able to at­tend ed­u­ca­tion tours of the fa­cil­ity and other ma­jor events in­clud­ing an an­nual fes­ti­val hosted by Wiseacre.

“We ex­pect Wiseacre to be­come a vi­brant part of down­town as a walk­a­ble des­ti­na­tion pulling peo­ple down from Beale Street and the FedExFo­rum,” the com­pany said in the ap­pli­ca­tion.

Ad­di­tional land will re­main un­de­vel­oped, leav­ing room for pos­si­ble ex­pan­sion in the fu­ture.

Wiseacre was founded in 2013 as a part of the re­vi­tal­iza­tion of Broad Av­enue. That lo­ca­tion would stay open as a small spe­cialty brew­house.

The new lo­ca­tion would make way for greater beer pro­duc­tion and a more invit­ing tap­room. It will also work to con­nect the South Main neigh­bor­hood to the South City, planned a multi-in­come de­vel­op­ment that will re­place the city’s last pub­lic hous­ing pro­ject, while cre­at­ing a stronger link be­tween the Na­tional Civil Rights Mu­seum and the rest of down­town, the ap­pli­ca­tion said.

Kel­lan Bar­torsch, the owner of Wiseacre, is re­quest­ing a 15-year pay­mentin-lieu-of-taxes in­cen­tive that would save the com­pany about 75 per­cent of its in­creased tax obli­ga­tion. If granted, con­struc­tion would be­gin by Fe­bru­ary.

De­siree Sten­nett can be reached at de­siree.sten­[email protected]­mer­cialap­peal. com, 901-529-2738 or on Twit­ter: @de­si_sten­nett.


This is a ren­der­ing of the planned Wiseacre Brew­ing Co. lo­ca­tion in Down­town Mem­phis.


This ren­der­ing of the planned Wiseacre Brew­ing Co. lo­ca­tion in Down­town Mem­phis shows how much space would be ded­i­cated to the tap­room, brew­house and other uses.

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