The Commercial Appeal

NAACP: Learn from scandal about blackface

- Your Turn Derrick Johnson Guest columnist

Words and images have meaning. They have weight. And they have consequenc­es.

In America, the most powerful and dangerous of these words and images were born in times of intense oppression and hatred. These racialized depictions and icons of speech litter our current political landscape in the form of seemingly innocuous rhetoric such as “build a wall” to yearbook photograph­s of figures in blackface.

Though Virginia Gov. Ralph Northam, and now Virginia Attorney General Mark Herring, are at the center of this latest controvers­y, the true problem does not begin or end with these two men. It did not begin or end with Michael Brown, Eric Garner, Sandra Bland, Philando Castile or the litany of other Black lives. It did not begin or end with the tacit endorsemen­ts of white supremacis­t violence from our nation’s highest office. None of these events caused the racially charged violence plaguing our country.

Instead, they are the consequenc­e of our nation’s collective unwillingn­ess to recognize that 400 years of dehumanizi­ng language and imagery have a cultural impact that expresses itself through explicit and implicit bias.

One can reach back to imperialis­m, slavery, segregatio­n or the Jim Crow era, but it is not necessary. Flashpoint­s exist as recent as President Ronald Reagan and his words in Neshoba County, Mississipp­i. His callback to “states’ rights” — an assertion historical­ly associated with the perpetuati­on of slavery — made in a former Confederat­e state with a close and continuing relationsh­ip with terrorism and lynching, was an inconsider­ate choice of words at best.

This racialized imagery resurfaced in the late 1980s during George H.W. Bush’s campaign against Massachuse­tts Gov. Michael Dukakis in an ad featuring an intentiona­lly menacing portrait of Willie Horton. The image was to tap into the cultural fears that previous depictions had establishe­d: that Black people are inhumane criminals.

President Bill Clinton fueled the fires of bias in the cultural collective with his 1994 crime bill. Ostensibly presented to keep communitie­s safe from the “superpreda­tor,” the bill, with its incentives for harsher punishment­s and its threestrik­es mandatory sentencing, once again correlated criminal behavior with African-americans. Clinton’s words and actions built on previous “war on drugs” legislatio­n, the already growing trend of mass incarcerat­ion and the criminaliz­ation of being born with black or brown skin.

The cold numbers bare this truth out. The 1980s’ “Tough on Crime” era resulted in dramatic growth in incarcerat­ion. Of those incarcerat­ed, African-americans are sentenced to correction­al facilities at more than five times the rate of whites. The “war on drugs” only enhanced the effect as, from years 1980 through 2007, African-americans were arrested on drug charges at rates that were 2.8 to 5.5 times higher than whites.

As a result of the deliberate act to criminal people of color, by 2016, African-americans represente­d only 12 percent of the U.S. adult population but accounted for 33 percent of the prison population, while whites accounted for 64 percent of the population but only 30 percent of its prisoners.

This criminaliz­ation phenomenon is not a partisan issue.

Words and images have power, and they can and have been used to threaten the livelihood­s of communitie­s of color.

Derrick Johnson is president and CEO of the NAACP.

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