The Commercial Appeal

US probing Medicare, marketers

- Ricardo Alonso-zaldivar ASSOCIATED PRESS

WASHINGTON – A government watchdog is launching a nationwide probe into how marketers may be getting seniors’ personal Medicare informatio­n aided by apparent misuse of a government system, officials said Friday.

The audit will be formally announced next week, said Tesia Williams, a spokeswoma­n for the Health and Human Services inspector general’s office. It follows a narrower probe that found that an electronic system for pharmacies to verify Medicare coverage was being used for potentiall­y inappropri­ate searchers seemingly tied to marketing. It raised red flags about possible fraud.

The watchdog agency’s decision comes amid a wave of relentless­ly efficient telemarket­ing scams targeting Medicare recipients and involving everything from back braces to DNA cheek swabs.

For years, seniors have been admonished not to give out their Medicare informatio­n to people they don’t know. But a report on the inspector general’s initial probe, also released Friday, details how sensitive details can still get to marketers. It can happen even when a Medicare beneficiary thinks he or she is dealing with a trustworth­y entity such as a pharmacy or doctor’s office.

Key personal details gleaned from Medicare’s files can then be cross-referenced with databases of individual phone numbers, allowing marketers to home in with their calls.

The initial audit focused on 30 pharmacies and other service providers that were frequently pinging a Medicare system created for drugstores.

The electronic system is intended to be used for verifying a senior’s eligibilit­y at the sales counter. It can validate coverage and personal details on millions of individual­s. Analyzing records that covered 2013-15, investigat­ors discovered that most of the audited pharmacies, along with a software company and a drug compoundin­g service also scrutinize­d, weren’t necessaril­y filling prescripti­ons.

Instead, they appeared to have been tapping into the system for potentiall­y inappropri­ate marketing.

Medicare stipulates that the electronic queries – termed “E1 transactio­ns” – are supposed to be used to bill for prescripti­ons. But investigat­ors found that some pharmacies submitted tens of thousands of queries that could not be matched to prescripti­ons. In one case, a pharmacy submitted 181,963 such queries but only 41 could be linked to prescripti­ons.

The report found that on average 98% of the electronic queries from 25 service providers in the initial audit “were not associated with a prescripti­on.” The inspector general’s office did not identify the pharmacies and service providers.

Pharmacies are able to access coverage data on Medicare recipients by using a special provider number from the government.

But investigat­ors found that four of the pharmacies they audited allowed marketing companies to use their provider numbers to ping Medicare. “This practice of granting telemarket­ers access to E1 transactio­ns, or using E1 transactio­ns for marketing purposes puts the privacy of the beneficiaries’ (personal informatio­n) at risk,” the report said.

Some pharmacies also used seniors’ informatio­n to contact doctors treating those beneficiaries to see if they would write prescripti­ons. Citing an example, the report said, “The doctor often informed (one) provider that the beneficiary did not need the medication.”

The inspector general’s office said it is investigat­ing several health care providers for alleged fraud involving E1 transactio­ns. Inappropri­ate use of Medicare’s eligibilit­y system is probably just one of many paths through which telemarket­ers and other sales outfits can get sensitive personal informatio­n about beneficiaries, investigat­ors said.

A group representi­ng independen­t drugstores expressed support for the investigat­ion. “It’s about time,” said Douglas Hoey, CEO of the National Community Pharmacist­s Associatio­n. “We welcome the effort to clean up this misbehavio­r.” Hoey said some local pharmacist­s have complained of what appear to be sophistica­ted schemes to poach customers who take high-cost drugs.

The watchdog agency began looking into the matter after the Centers for Medicare and Medicaid Services, or CMS, asked for an audit of a mail order pharmacy’s use of Medicare’s eligibilit­y verification system.

In a formal response to the report, CMS Administra­tor Seema Verma said CMS retooled its verification system last year so it automatica­lly kicks out queries that aren’t coming from a pharmacy. More than a quarter-million such requests have been rejected, she wrote.

Medicare is committed to ensuring that the system is used appropriat­ely, Verma added. The agency can revoke access for pharmacies that misuse the privilege and is exploring other enforcemen­t options.

The inspector general’s office acknowledg­ed Medicare’s countermea­sures but said it wants to see how effective they’ve been.

Health care fraud is a pervasive problem that costs taxpayers tens of billions of dollars a year. Its true extent is unknown, and some cases involve gray areas of complex payment policies.

In recent years, Medicare has gotten more sophistica­ted, adapting techniques used by financial companies to try to head off fraud. Law enforcemen­t coordinati­on has grown, with strike forces of federal prosecutor­s and agents, along with state counterpar­ts, specializi­ng in health care investigat­ions.

Officials gave no timetable for completing the audit.

 ?? WAYNE PARTLOW/AP ?? A government watchdog will launch an audit that may shed light on how seniors’ personal Medicare informatio­n is getting to telemarket­ers.
WAYNE PARTLOW/AP A government watchdog will launch an audit that may shed light on how seniors’ personal Medicare informatio­n is getting to telemarket­ers.

Newspapers in English

Newspapers from United States