The Commercial Appeal

Innovation, originatio­n to shape future

- Your Turn Madan Birla Guest columnist

One can make a long list of attributes that made, and make, America great. Based on my 50 year experience in the education and business sectors, one of the key attributes is America’s “Capacity to Innovate.’”

Computers, the internet, Google, and Netflix have become an integral part of our daily lives at home and work.

How did these innovation­s come about?

These and innumerabl­e other innovation­s built upon the foundation of basic research done years, even decades earlier. Today’s computers for example, would not exist without research in pure mathematic­s conducted over a century ago.

The technology that runs flat screen TVS was innovated by scientists at the University of Illinois Urbana-champaign. Modern lithium-ion batteries were developed by scientists at MIT. Google was an innovation born out of the research done at Stanford by Sergey Brin and Larry Page while working on their PH.D.

A majority of medicines available today have been developed using foundation­al basic research done at universiti­es.

Basic research and innovation require three components:

1. Curious minds — people. 2. Infrastruc­ture — often provided by institutio­ns.

3. Resources — funding for and access to materials.

Some 75% of all basic research has been done at universiti­es, our institutio­ns of higher education. America’s universiti­es attract the best and brightest minds from around the world. And 35% of American Nobel Prize winners have been immigrants.

The nation is facing big challenges today, an urgent need for well-paying jobs, dealing with climate change, healthcare, infrastruc­ture, and most importantl­y preparing the nation and our people for the future. These are complex and multivaria­ble issues requiring creative and innovative thinking.

Critical role of leaders in preparing businesses, nation for the future

Technologi­cal advancemen­ts and global competitio­n are not going to slow down. The very first thing we always discuss in my executive MBA leadership class at the University of Memphis, is for a business to grow in this fast-changing environmen­t, the internal rate of change must exceed the external rate of change. The role of a leader is to understand the big picture and take action to prepare the entity—organizati­on or a nation—they are leading.

Citizens are busy working, paying bills, raising families, and meeting other day-to-day obligation­s in their lives. They do not have the propensity or the luxury to think about the big picture and upcoming disruption­s. Applicatio­n of technology, automation, robotics, and artificial intelligen­ce will have a big impact sooner than we expect.

Well-paying jobs in all sectors of the economy will require education and training beyond high school, vocational/ trade or even college. Leaders must inform their people about this new world of work, provide the right resources, and inspire them to acquire the training and education necessary to evolve. It’s human nature to long for old and comfortabl­e ways as change is innately uncomforta­ble, but there is no going back.

Basic research generates new knowledge, which may not always be immediatel­y utilized, but nonetheles­s forms the basis of future progress.

Short election cycles create shortterm thinking, making it expedient to ignore the need for comprehend­ing and sharing the big picture and making the long-term investment­s we critically need just because they may not produce immediate results.

Innovation is a team sport and a people process

We tend to associate most innovation­s with a single individual, for example, the iphone is commonly attributed to Steve Jobs. This is far from reality. Innovation requires generation, developmen­t, and implementa­tion of creative ideas in an iterative process that involves lots of people.

I was fortunate to join Fedex in the company’s early days and be part of its global growth journey.

Yes, Fred Smith had the innovative idea of starting an airline dedicated to express delivery of critical products.

Yet, Fred will be the first person to tell you that it is the “discretion­ary effort”— creativity and commitment—of employees that has been the key to successful­ly developing and implementi­ng his original idea.

A culture of ongoing innovation has allowed Fedex to grow and provide wellpaying jobs to over 400,000 people around the world.

In today’s knowledge driven economy, if we are to address all the big challenges facing us as a nation, we need to expand, not shrink our capacity to innovate.

Madan Birla is author of “Fedex Delivers” and “Unleashing Creativity and Innovation.” Both have been translated into nine internatio­nal languages. Birla lives in Memphis.

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