Budweiser plans Super Bowl party for new Clydesdales
But you won’t see them in an ad for game – yet
Budweiser can usually be counted on for a good showing in the Super Bowl advertising wars. This year, the King of Beers has another timely delivery: four new Clydesdales.
Four Clydesdale foals – their names are Barron, Sergeant, Stinger and Razor – were born recently at the horses’ breeding and training facility at Warm
Springs Ranch in Boonville, Missouri.
The quartet won’t appear in an advertisement this year, but they will be active on Super Bowl Sunday.
Budweiser is having a Football and Foals watch party that day at the foals’ home. Guests can watch the game and get photos with the new arrivals and other Clydesdales. The $100 tickets include appetizers, dinner and two 16ounce beers. Tickets are available on the Warm Springs Ranch website.
What about Budweiser’s ad?
Historically, Budweiser is known as a leader in Super Bowl ads with lots of classic commercials including the Budweiser frogs in 1995, the football-playing Clydesdales in 2003, and a horse and trainer reunited in 2013.
However, Budweiser’s strategy is a bit different this year as it’s the first time in three decades that Anheuser-busch isn’t the exclusive Super Bowl beer advertiser.
So Molson Coors and other beer makers including Heineken are expected to run national ads.
Budweiser will debut a new commercial based on the “Six Degrees of Separation from Kevin Bacon” theme.
But that ad will play only in select regional markets, Anheuser-busch told USA TODAY.
The company will have national ads for Bud Light, Michelob Ultra and Busch beers.
How big are Clydesdale foals?
At birth, Clydesdale foals are about 3 feet tall, weighing about 150 pounds and can walk within hours. An adult Clydesdale is about 6 feet tall and weighs about 2,000 pounds.
Contributing: Gabe Lacques, USA TODAY