The Commercial Appeal

Budweiser plans Super Bowl party for new Clydesdale­s

But you won’t see them in an ad for game – yet

- Mike Snider

Budweiser can usually be counted on for a good showing in the Super Bowl advertisin­g wars. This year, the King of Beers has another timely delivery: four new Clydesdale­s.

Four Clydesdale foals – their names are Barron, Sergeant, Stinger and Razor – were born recently at the horses’ breeding and training facility at Warm

Springs Ranch in Boonville, Missouri.

The quartet won’t appear in an advertisem­ent this year, but they will be active on Super Bowl Sunday.

Budweiser is having a Football and Foals watch party that day at the foals’ home. Guests can watch the game and get photos with the new arrivals and other Clydesdale­s. The $100 tickets include appetizers, dinner and two 16ounce beers. Tickets are available on the Warm Springs Ranch website.

What about Budweiser’s ad?

Historical­ly, Budweiser is known as a leader in Super Bowl ads with lots of classic commercial­s including the Budweiser frogs in 1995, the football-playing Clydesdale­s in 2003, and a horse and trainer reunited in 2013.

However, Budweiser’s strategy is a bit different this year as it’s the first time in three decades that Anheuser-busch isn’t the exclusive Super Bowl beer advertiser.

So Molson Coors and other beer makers including Heineken are expected to run national ads.

Budweiser will debut a new commercial based on the “Six Degrees of Separation from Kevin Bacon” theme.

But that ad will play only in select regional markets, Anheuser-busch told USA TODAY.

The company will have national ads for Bud Light, Michelob Ultra and Busch beers.

How big are Clydesdale foals?

At birth, Clydesdale foals are about 3 feet tall, weighing about 150 pounds and can walk within hours. An adult Clydesdale is about 6 feet tall and weighs about 2,000 pounds.

Contributi­ng: Gabe Lacques, USA TODAY

Newspapers in English

Newspapers from United States