The Commercial Appeal

Company says writing ‘undetectab­le’ as AI

Uses multiple learning models to create content

- Corina Vanek Arizona Republic USA TODAY NETWORK

SCOTTSDALE, Ariz. – An artificial intelligen­ce writing company that bills its writing as “undetectab­le” as AI plans to hire about 100 people over the next few years after establishi­ng a headquarte­rs in Scottsdale.

About 10 employees of the company, Content at Scale, are starting in the

Scottsdale office with an additional 10 to join in the next few months, said Julia Mccoy, the company’s president. The company plans to gradually grow over the next few years to reach a head count of about 120 total.

Available jobs will include roles as developers and engineers, ideally people with some experience in AI, Mccoy said.

Graduates with degrees in areas like computer science and programmin­g could also be qualified, she said.

Content at Scale allows clients to buy written articles created by artificial intelligen­ce to use on their websites for search engine optimizati­on and growing their reach. The company’s posts are designed to boost clients’ ranks in search engines like Google, in order to boost internet traffic to their websites.

The writing is “undetectab­le” as AI, she said, because the software uses multiple large language models, which are the learning models used in AI that contain vast amounts of data. By stacking multiple models, the topics and writing can be more diverse and feel less robotic, she said.

The software offers a real-time search engine optimizati­on analysis to create web posts that will boost the visibility of the client’s site.

“The technology inside our stack is always changing,” Mccoy said, with the goal of outsmartin­g Google’s AI detector and other AI detection tools.

Content at Scale also offers a free AI detection tool, with which users can input writing to see if it should be suspected of being generated by AI. Mccoy said the company’s detector does not flag Content at Scale’s “undetectab­le” AI writing as Ai-generated.

The writing software can write natively in about 100 languages and produce articles and posts for businesses in thousands of industries, Mccoy said.

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