Cham­ber of Com­merce hires new Main Street di­rec­tor

The Covington News - - FRONT PAGE - STAFF RE­PORTS [email protected]­

The Cov­ing­ton/New­ton County Cham­ber of Com­merce an­nounced to­day that Lau­ren Sin­gle­ton has been hired as the new Main Street Di­rec­tor.

Af­ter an ex­ten­sive search process, the Cov­ing­ton/New­ton Cham­ber of Com­merce has hired Sin­gle­ton as the new Di­rec­tor of the Main Street Cov­ing­ton pro­gram. The Di­rec­tor will have re­spon­si­bil­ity for day-to-day op­er­a­tions of the pro­gram that over­sees the ac­tiv­i­ties in the ge­o­graphic area known as the “Down­town Busi­ness Dis­trict.” The dis­trict in­cludes the his­toric down­town square as well as sev­eral blocks ad­ja­cent to down­town, in­clud­ing most of the gov­ern­ment dis­trict in Cov­ing­ton.

“We are very ex­cited to bring Lau­ren on our Cham­ber team.” Cham­ber Pres­i­dent Ralph Staffins said. “We re­viewed over 25 ap­pli­cants for this po­si­tion and find­ing the right per­son who had strong Main Street ex­pe­ri­ence, a his­tory of suc­cess­ful re­la­tion­ship build­ing, and the unique per­son­al­ity for this role was not easy. We feel Lau­ren brings all these skill sets to the pro­gram.”

Al­lan See­baran, chair of the Main Street Board, said, “Down­town Cov­ing­ton has grown to a level that com­pares us to larger and more pro­gres­sive ci­ties; Miss Sin­gle­ton is bring­ing the ex­pe­ri­ence, train­ing, knowl­edge, and creativity to take us to the next level.”

Lau­ren is a na­tive of Ge­or­gia and pre­vi­ously worked as the Main Street Man­ager for the City of McDonough. She has pro­duced sev­eral events for the ci­ties of McDonough, Riverdale and Mor­row. As a grad­u­ate of Clay­ton Col­lege & State Uni­ver­sity in Mor­row, Ge­or­gia, she re­ceived her bach­e­lor’s de­gree in In­te­gra­tive Stud­ies

with an em­pha­sis on En­ter­tain­ment Man­age­ment. Sin­gle­ton’s back­ground in­cludes so­cial me­dia man­age­ment, graphic de­sign, and mar­ket­ing, in ad­di­tion to event pro­duc­tion and man­age­ment. Her of­fi­cial start date will be May 29.

The Main Street pro­gram is built upon four guid­ing prin­ci­ples that the Di­rec­tor will be re­spon­si­ble for: Or­ga­ni­za­tion — the Main Street Board, vol­un­teers, and com- mit­tees; De­sign — main­tain­ing the his­toric de­sign values of the dis­trict, sig­nage, and co­or­di­nated streetscape and land­scape aes­thet­ics; Pro­mo­tion — brand man­age­ment and draw­ing vis­i­tors and res­i­dents to the dis­trict; Eco­nomic Re­struc­tur­ing — con­nect­ing prop­erty own­ers and busi­nesses in the dis­trict to fi­nan­cial and busi­ness so­lu­tions.

Any ques­tions or in­quiries can be di­rected to Ralph Staffins at [email protected]­ton­cham­, or by call­ing 770-786-7510.


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