Our thoughts Where do you draw the line?

The Covington News - - OPINION - The Cov­ing­ton News

prides it­self in be­ing a weekly print pub­li­ca­tion with a daily on­line pres­ence. We are con­stantly work­ing to make sure our web­site it up­dated with new con­tent and there is al­ways some­thing for you to read.

It is quite the honor to be al­lowed in your home each and ev­ery week and be part of your Sun­day tra­di­tion. Do you read us as you’re sit­ting down with a cup of Joe? Do your chil­dren scan through the comics as you read sports? What­ever you do, we’re happy to be a part of it.

Print sub­scrip­tions and on­line-only sub­scrip­tions seem to have a dif­fer­ent in­ter­pre­ta­tion, how­ever. Where do you draw the line? When do you have to stop pay­ing for our prod­uct?

The News is just that, a prod­uct. Just like you can’t walk into McDon­ald’s and get a free ham­burger, you can’t get a news­pa­per or its con­tent for free either.

Larger news agen­cies, such as the At­lanta Jour­nal Con­sti­tu­tion, CNN or The New York Times have a much larger ad­ver­tis­ing base and are able to of­fer things free of charge. We, how­ever, have you. You pay for our pro­duc­tion. You pay for our em­ploy­ees. Without you we wouldn’t be here to tell your story.

Are there other ways to bring in rev­enue in print or on­line? Prob­a­bly. Trust us, we’re look­ing into it. How­ever, it isn’t as easy as it sounds.

Ac­cord­ing to a March re­port by techcrunch.com, on­line sub­scrip­tions are on a rise be­cause – to say it frank – peo­ple hate ads.

“More than 80 million Amer­i­cans will use ad block­ers this year, cost­ing dig­i­tal me­dia com­pa­nies around $10 million in rev­enue,” ac­cord­ing to the re­port.

See, it’s not as easy as it sounds. Ad­ver­tis­ing on­line is not the money-maker it is made out to be. Again, we are con­stantly look­ing for new op­tions and new ideas, but cur­rently we’re stuck on one so­lu­tion.

$2.99 a month is what it costs to be an on­line-only sub­scriber to The News. Cut back on one trip to Dunkin Donuts this month, and you’re set.

Where does that $2.99 go? It goes to pay for our on­line plat­form. It goes to pay for our writ­ers and edi­tors. It goes to pay for our do­main name and our web­mas­ter.

$52, or $1 a week is what is costs to be a print sub­scriber to The News for one year. And, be­lieve it or not, we’ll even throw in two free Marco’s piz­zas with that. If that’s not a deal, I’m not sure what is.

So, where does the $1 a week go? It goes to pay for the pa­per, ink and news­pa­per car­ri­ers we use to print this weekly pub­li­ca­tion for you.

So, where would you sug­gest we draw the line? What sto­ries do you think should be free of charge? What makes those sto­ries dif­fer­ent than the sto­ries we charge for? These are ques­tions we are con­stantly faced with and con­stantly work­ing to find the an­swer to.

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