My thoughts It’s been a great ride

The Covington News - - OPINION - Cov­ing­ton News. The Cov­ing­ton News The Cov­ing­ton News, The Hosanna Fletcher serves as the Re­search Di­rec­tor of Mor­ris Mul­ti­me­dia, the par­ent com­pany of The Cov­ing­ton News. She is the for­mer Gen­eral Man­ager of The News.

Al­most two years ago, I took up the call to lead The Cov­ing­ton News. Many peo­ple asked me how I in­tended to lead a news­pa­per back from ex­tinc­tion be­cause didn’t I know that print was dead? And a few peo­ple asked me why in the world I would want to take on such a for­mi­da­ble task. My an­swer was sim­ple and it hasn’t changed. I be­lieve in the power of com­mu­nity and in the bonds that hold us to­gether. And the com­mu­nity news­pa­per records that his­tory and tells that story.

The com­mu­nity news­pa­per is not dy­ing, it is chang­ing. The role is not to in­form the masses or in­cite so­cial change as it has been in the past but rather to pro­vide the in­for­ma­tion that weaves the com­mu­nity to­gether.

There is no al­ter­na­tive to the com­mu­nity news­pa­per. So­cial me­dia will not take its place. Free news from large news out­lets will not tell our story. The com­mu­nity news­pa­per re­mains vi­tal to the sus­tain­abil­ity and suc­cess of com­mu­ni­ties such as ours.

Be­cause if your com­mu­nity news­pa­per does not tell your story, who will? Imag­ine life with­out it … No one to hold our elected of­fi­cials ac­count­able. No one to cel­e­brate the suc­cesses of lo­cal and re­gional young ath­letes. No one to re­port the ac­cu­rate de­tails of lo­cal crime. No one that can re­spond within min­utes to an in­quiry or in­ci­dent. No one to high­light our lo­cal busi­ness, non­profit ef­forts or faith­based suc­cesses.

And once it is gone, there can be noth­ing to re­place it.

You may say that there are many in­di­vid­ual agen­cies that do this. But re­gard­less of how well they tell their story, they are telling it in their in­di­vid­ual ar­eas and to their in­di­vid­ual au­di­ence.

No one agency can bring to­gether the com­mu­nity in di­a­logue and in aware­ness like the com­mu­nity news­pa­per. It is still some­thing to be “in the paper.” Don’t be­lieve it? Ask any­one who has been lately. The com­mu­nity news­pa­per is both the watch­dog and the cheer­leader. It takes a spe­cial bal­ance of peo­ple to do that ef­fec­tively. And the team at is ex­em­plary. The news staff is as com­mit­ted to hon­est jour­nal­ism, as cut­ting edge, di­verse and rich in ex­pe­ri­ence as any na­tional news out­let — and twice as ta­lented, if you ask me, be­cause they do it with less.

The ad­ver­tis­ing staff cham­pi­ons small and lo­cal busi­nesses by con­nect­ing lo­cally pro­duced mar­ket­ing to val­ued cus­tomers — read­ers like you who be­lieve in buy­ing lo­cal, liv­ing lo­cal.

The cir­cu­la­tion staff pro­vides un­par­al­leled cus­tomer ser­vice — whether you call, email or come into the of­fice in per­son, you will be treated with a “cando” at­ti­tude and a smile.

It is there­fore bit­ter­sweet to say that, as of this print­ing, I am no longer the Gen­eral Man­ager of

I have ac­cepted a po­si­tion as Re­search Di­rec­tor with Mor­ris Mul­ti­me­dia, the par­ent com­pany for The Cov­ing­ton News. I will be work­ing with all the com­pany’s com­mu­nity news­pa­pers to im­prove their read­er­ship and en­gage­ment ex­pe­ri­ences.

I will no longer call 1166 Usher St. “my of­fice,” but I still be­lieve in what as your com­mu­nity news­pa­per, is do­ing. I am im­mensely proud to have had the op­por­tu­nity to lead the ef­fort and make an im­pact for the last two years.

Thank you. To all of you.

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