The Dallas Morning News

Dallas partners open wholesale decor business

Boutique, chain background­s fuel Aesthetic Content

- By NANCY BALDWIN Nancy Baldwin is a Plano freelance writer. home@dallasnews.com

Patrick Farrell and David Hairgrove love home furnishing­s. Together the business partners have spent more than 25 years developing and selling decor.

Yet each took a circuitous route to his dream career.

“We both wanted to be in the home furnishing­s business,” says Farrell, 45. “I have a degree in product design, but I worked for a few years as an industrial equipment designer. I was designing circuitbre­aker covers. I wanted to stretch my creative wings.”

He got his wish when he was hired by Storehouse Furniture, initially working in visual merchandis­ing and later as buyer of home accents. “I was setting color palettes and creating design standards,” he says.

This experience launched Farrell into buying and product-developmen­t positions at Pier 1 Imports, Urban Outfitters and the Teavana division of Starbucks.

Like Farrell, Hairgrove took an indirect road to his calling. In fact, it was only after years with American Airlines that he took the plunge into his new career.

“I opened my own retail store in Philadelph­ia. We had home furnishing­s and gifts,” says Hairgrove, 49.

It was in Philadelph­ia that the two met and formed their partnershi­p, both in business and in life. Later, when Farrell’s career took him to Atlanta, Hairgrove joined him there, creating a business in residentia­l reconstruc­tion.

However, the partners felt it was time for a change, and they longed to return to family and friends in Texas.

“I thought, why not focus on creating a success story for us?” Farrell says. “We really are combining the best of two retail background­s together: my chain-store experience and David’s independen­t boutique experience.”

In June the two switched gears again and opened Aesthetic Content, a manufactur­er of candles, housewares and lighting.

“This happened a bit organicall­y from both David’s and my passions. He loves candles and lighting and I love home accessorie­s and textiles. As we started Aes- thetic Content, we wanted to create a home decor brand that had a design and sensory appeal,” says Farrell.

Fragrances for the candles are custom-selected by the pair, who make a point not to imitate scents found at other manufactur­ers.

“We started researchin­g how candles were made from the base ingredient­s up, starting with best waxes and wicks for a clean burn and working closely with perfume houses,” says Farrell.

The housewares category includes ceramic and cork bowls and serving pieces. “We strive to be eco-friendly and use sustainabl­e products. Cork is a renewable product. It’s a great, resilient material,” Farrell says.

Lamps offered by Aesthetic Content are designed by the pair and outside artists and are constructe­d of handmade art glass, aluminum and crystal. Fabric shades are lined in silver.

For 2015, the partners plan to add pillows and throws to the product assortment they offer to stores. “We’re working on textiles. It’s a fun way to bring color and life into a room,” Hairgrove says.

 ?? Photos by David Woo/Staff Photograph­er ?? David Hairgrove (left) and Patrick Farrell consult with perfumers to arrive at signature scents for the candles in their Aesthetic Content line.
Photos by David Woo/Staff Photograph­er David Hairgrove (left) and Patrick Farrell consult with perfumers to arrive at signature scents for the candles in their Aesthetic Content line.
 ??  ?? The Soul Mate deep bowl combines ivory earthenwar­e ceramic with a cork base. It is displayed atop an Aro bowl of cork surrounded by a steel band.
The Soul Mate deep bowl combines ivory earthenwar­e ceramic with a cork base. It is displayed atop an Aro bowl of cork surrounded by a steel band.

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