Dal­las part­ners open whole­sale decor business

Bou­tique, chain back­grounds fuel Aes­thetic Con­tent

The Dallas Morning News - - ARTS & LIFE - By NANCY BALD­WIN Nancy Bald­win is a Plano free­lance writer. home@dal­las­news.com

Pa­trick Far­rell and David Hair­grove love home fur­nish­ings. To­gether the business part­ners have spent more than 25 years de­vel­op­ing and sell­ing decor.

Yet each took a cir­cuitous route to his dream ca­reer.

“We both wanted to be in the home fur­nish­ings business,” says Far­rell, 45. “I have a de­gree in prod­uct de­sign, but I worked for a few years as an in­dus­trial equip­ment de­signer. I was de­sign­ing cir­cuit­breaker cov­ers. I wanted to stretch my cre­ative wings.”

He got his wish when he was hired by Store­house Fur­ni­ture, ini­tially work­ing in visual mer­chan­dis­ing and later as buyer of home ac­cents. “I was set­ting color pal­ettes and cre­at­ing de­sign stan­dards,” he says.

This ex­pe­ri­ence launched Far­rell into buy­ing and prod­uct-de­vel­op­ment po­si­tions at Pier 1 Im­ports, Ur­ban Out­fit­ters and the Tea­vana di­vi­sion of Star­bucks.

Like Far­rell, Hair­grove took an in­di­rect road to his call­ing. In fact, it was only after years with Amer­i­can Air­lines that he took the plunge into his new ca­reer.

“I opened my own re­tail store in Philadel­phia. We had home fur­nish­ings and gifts,” says Hair­grove, 49.

It was in Philadel­phia that the two met and formed their part­ner­ship, both in business and in life. Later, when Far­rell’s ca­reer took him to At­lanta, Hair­grove joined him there, cre­at­ing a business in res­i­den­tial re­con­struc­tion.

How­ever, the part­ners felt it was time for a change, and they longed to re­turn to fam­ily and friends in Texas.

“I thought, why not fo­cus on cre­at­ing a suc­cess story for us?” Far­rell says. “We re­ally are com­bin­ing the best of two re­tail back­grounds to­gether: my chain-store ex­pe­ri­ence and David’s in­de­pen­dent bou­tique ex­pe­ri­ence.”

In June the two switched gears again and opened Aes­thetic Con­tent, a man­u­fac­turer of can­dles, house­wares and light­ing.

“This hap­pened a bit or­gan­i­cally from both David’s and my pas­sions. He loves can­dles and light­ing and I love home ac­ces­sories and tex­tiles. As we started Aes- thetic Con­tent, we wanted to cre­ate a home decor brand that had a de­sign and sen­sory ap­peal,” says Far­rell.

Fra­grances for the can­dles are cus­tom-se­lected by the pair, who make a point not to im­i­tate scents found at other man­u­fac­tur­ers.

“We started re­search­ing how can­dles were made from the base in­gre­di­ents up, start­ing with best waxes and wicks for a clean burn and work­ing closely with per­fume houses,” says Far­rell.

The house­wares cat­e­gory in­cludes ce­ramic and cork bowls and serv­ing pieces. “We strive to be eco-friendly and use sus­tain­able prod­ucts. Cork is a re­new­able prod­uct. It’s a great, re­silient ma­te­rial,” Far­rell says.

Lamps of­fered by Aes­thetic Con­tent are de­signed by the pair and out­side artists and are con­structed of hand­made art glass, alu­minum and crys­tal. Fab­ric shades are lined in sil­ver.

For 2015, the part­ners plan to add pillows and throws to the prod­uct as­sort­ment they of­fer to stores. “We’re work­ing on tex­tiles. It’s a fun way to bring color and life into a room,” Hair­grove says.

Pho­tos by David Woo/Staff Pho­tog­ra­pher

David Hair­grove (left) and Pa­trick Far­rell con­sult with per­fumers to ar­rive at sig­na­ture scents for the can­dles in their Aes­thetic Con­tent line.

The Soul Mate deep bowl com­bines ivory earth­en­ware ce­ramic with a cork base. It is dis­played atop an Aro bowl of cork sur­rounded by a steel band.

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