The Dallas Morning News

Viewers strong factor for O’Reilly


NEW YORK — Advertiser­s are fleeing Bill O’Reilly’s “no spin zone” on Fox News Channel, but viewers are remaining loyal.

The O’Reilly Factor averaged 3.71 million viewers over five nights last week, the Nielsen Co. said Tuesday. That’s up 12 percent from the 3.31 million viewers he averaged the week before and up 28 percent compared with the same week in 2016.

O’Reilly’s show averaged just under 4 million viewers for the first three months of 2017, his biggest quarter in the show’s 20-year history.

Some five dozen companies have said they wouldn’t advertise after a report in The

New York Times on April 2 that five women had been paid a total of $13 million to keep quiet about harassment allegation­s against cable television news’ most popular personalit­y. O’Reilly has denied any wrongdoing.

The amount of advertisin­g time by paying customers on The O’Reilly Factor has been cut by more than half since the Times report, according to an analysis issued Tuesday by Kantar Media.

A broadcast news show reached an important milestone last week. CBS This Morning averaged 3.7 million viewers last week, only 354,000 fewer than NBC’s Today show and 644,000 below ABC’s Good Morning America.

That’s the strongest a CBS morning news program has been competitiv­ely in at least 29 years, Nielsen said.

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