The Dallas Morning News

Pricing your property is serious business, firm says


Strategic pricing is the key to selling your home at an attractive price in an acceptable amount of time.

“Many brokers will gladly list your home, but the reality is if it is not properly priced, your home may sit on the market month after month and actually help sell competing properties,” said Mary Frances Burleson, president and CEO of Ebby Halliday Realtors. “You deserve a knowledgea­ble real estate agent who can advise you on properly pricing your home to sell in today’s market.”

How will your Ebby Halliday associate achieve a strategic price for your home? He or she will utilize data available through the Multiple Listing Service to create a Competitiv­e Market Analysis, which estimates a market-value range for your property based on the recent action of buyers and sellers in your specific neighborho­od.

Your Ebby Halliday associate will also analyze and evaluate these factors when estimating the market value of your property:

Successful­ly sold homes – Lists the selling price of recently purchased homes comparable to yours

Competitiv­e properties for sale – Since they are not yet sold, the market values are undetermin­ed, but they are important, as buyers most likely will view and compare these properties with yours

Pending sales – Though they have not yet closed, homes under contract are a good indicator of value in the current market

Failed to sell – The listed price of these homes suggests what potential buyers will not pay.

If you’re curious about what your home is worth in the current market, visit the website voted one of the industry’s best by the Web Marketing Associatio­n,, where you’ll find the right real estate profession­al for your needs, said Burleson.

With locations across North Texas, Ebby Halliday is one of the most respected full-service residentia­l real estate firms in the country. The company and its associates seek every day to elevate the home-buying and selling process into the life-changing experience it can be, said Burleson.

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Mary Frances Burleson

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