The Dallas Morning News
North Texas lawn robot tech firm buys competitor
Move will expand Robin’s partnership with Swedish firm
Robin Autopilot USA, a North Texas-grown technology firm powering robotic lawn mowers, is acquiring a 16-franchise competitor backed by Husqvarna.
As part of the deal for Mowbot, Husqvarna will expand its partnership with Robin. Terms of the deal were not disclosed.
Husqvarna, a Swedish manufacturer of outdoor power products, is a major investor in Mowbot and an equity partner in Robin. Mowbot will become known as “Mowbot
Powered by Robin.”
Mowbot’s 12 employees in Durham, N.C., will relocate to Dallasfort Worth, where Robin is seeking a permanent location for its U.S. headquarters. Robin is based in Irving but is considering sites in Plano, Frisco and Mckinney, said Ellen Bruno, the company’s vice president of operations.
The combined company’s employee base, which stands at around 50, is expected to grow to 120 by its second year, Bruno said in an email.
Lawn maintenance is a $110 bil
lion market in the U.S., and sales of robot mowers, popular in Europe, are growing at a 30% annual rate here.
“We believe robotic technology will play a rapidly growing role in the future of lawn care,” Husqvarna North America president Robert Mccutcheon said in a statement.
Robin expects its 2021 sales to top $6.5 million, according to Bruno. The company expects to sell 5,000 robots this year.
The business will be managed by Robin Holdings, led by chief executive officer Logan Fahey. Robin was acquired by Cleveland-based Fahey Group in 2019.
Robin launched in 2017 with an emissions-free robotic mowing service and a unique subscriptionbased model. It sells subscription plans that include services such as lawn care, maintenance, repairs and theft protection. Its machines, which look similar to Roombas, are programmed to operate independently, guided by an invisible wire system.