The Dallas Morning News

North Texas lawn robot tech firm buys competitor

Move will expand Robin’s partnershi­p with Swedish firm

- By PAUL O’DONNELL Staff Writer podonnell@dallasnews.com

Robin Autopilot USA, a North Texas-grown technology firm powering robotic lawn mowers, is acquiring a 16-franchise competitor backed by Husqvarna.

As part of the deal for Mowbot, Husqvarna will expand its partnershi­p with Robin. Terms of the deal were not disclosed.

Husqvarna, a Swedish manufactur­er of outdoor power products, is a major investor in Mowbot and an equity partner in Robin. Mowbot will become known as “Mowbot

Powered by Robin.”

Mowbot’s 12 employees in Durham, N.C., will relocate to Dallasfort Worth, where Robin is seeking a permanent location for its U.S. headquarte­rs. Robin is based in Irving but is considerin­g sites in Plano, Frisco and Mckinney, said Ellen Bruno, the company’s vice president of operations.

The combined company’s employee base, which stands at around 50, is expected to grow to 120 by its second year, Bruno said in an email.

Lawn maintenanc­e is a $110 bil

lion market in the U.S., and sales of robot mowers, popular in Europe, are growing at a 30% annual rate here.

“We believe robotic technology will play a rapidly growing role in the future of lawn care,” Husqvarna North America president Robert Mccutcheon said in a statement.

Robin expects its 2021 sales to top $6.5 million, according to Bruno. The company expects to sell 5,000 robots this year.

The business will be managed by Robin Holdings, led by chief executive officer Logan Fahey. Robin was acquired by Cleveland-based Fahey Group in 2019.

Robin launched in 2017 with an emissions-free robotic mowing service and a unique subscripti­onbased model. It sells subscripti­on plans that include services such as lawn care, maintenanc­e, repairs and theft protection. Its machines, which look similar to Roombas, are programmed to operate independen­tly, guided by an invisible wire system.

 ?? Courtesy of Robin Autopilot USA ?? North Texas-based tech firm Robin Autopilot USA is buying a competitor in the lawn mower robot industry and expanding its partnershi­p with Swedish manufactur­er Husqvarna.
Courtesy of Robin Autopilot USA North Texas-based tech firm Robin Autopilot USA is buying a competitor in the lawn mower robot industry and expanding its partnershi­p with Swedish manufactur­er Husqvarna.
 ?? Robin Autopilot USA ?? Logan Fahey is CEO of North Texas-based tech firm Robin Autopilot USA, which is buying a 16-franchise competitor, Mowbot.
Robin Autopilot USA Logan Fahey is CEO of North Texas-based tech firm Robin Autopilot USA, which is buying a 16-franchise competitor, Mowbot.

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