The Dallas Morning News
Frontgate finds second home in area
Preston Hollow store will open in former Barnes & Noble space
Luxury home furnishings catalog and online retailer Frontgate has decided North Texas is a two-store market.
It’s opening later this year in Preston Royal Village, on the northwest corner of the intersection, taking part of the former Barnes & Noble space.
Frontgate opened its first local store in Plano’s Legacy West in 2017 and called the 22,000-square-foot store its U.S. flagship. At that time, it only had one smaller store in Atlanta, which it has since moved to match the Plano footprint. It still only has four other stores, and they’re all outlets.
Frontgate was one of the first stores to open in the upscale $5 billion Legacy West office, residential and retail development. It cited the region’s growth and the recent corporate moves of Toyota, Jpmorgan, Liberty Mutual and the Dallas Cowboys up the Dallas North Tollway in Frisco.
The region is seeing a similar bump up in new stores this year, a testament to the strength of the Dallas-fort Worth economy and its population gains. Nordstrom Rack stores are planned for Allen and Denton, and new stores are coming to Northpark Center. H-E-B continues its grocery expansion.
The addition of Frontgate to upscale the Preston Hollow’s shopping district, just east of the Dallas North Tollway, will make it more of a destination.
Competitor Ballard Designs opened on the northeast corner of Preston Royal in 2018. The only other Ballard store in the market is in Fort Worth’s Shops at Clearfork.
The new 12,800-square-foot Frontgate estimates the renovations to the space will cost $3.1 million, according to planning documents filed with the state. Construction is expected to start in March and be completed in October.
Barnes & Noble closed in June 2021 after it couldn’t reach an agreement with the landlord. Edens has owned the two northern corners of Preston Road and Royal Lane since 2014.
Austin-based outdoor and casual clothing retailer Tyler’s opened in part of the former bookstore space in November 2021. Tyler’s moved from a longtime location on Lovers Lane into a larger space.