The Day

Lessons of the Sackler saga

- By BENJAMIN SOSKIS Benjamin Soskis is a senior research associate at the Urban Institute’s Center on Nonprofits and Philanthro­py.

It was a supreme moment of addition by subtractio­n. On Dec. 9, the Metropolit­an Museum of Art announced an agreement with representa­tives of the Sackler family to remove the Sackler name from “seven named exhibition spaces in the Museum, including the wing that houses the iconic Temple of Dendur.”

The Sacklers have been one of the best known philanthro­pic dynasties of the last half-century. Over the last several years, they have also become better known as the owners of a company, Purdue Pharma, that manufactur­ed and vigorously promoted OxyContin, a painkiller that helped to spark the opioid crisis.

The Met’s announceme­nt was the culminatio­n of a campaign led by the photograph­er Nan Goldin — who was previously addicted to opioids and survived an overdose — and her advocacy group Prescripti­on Addiction Interventi­on Now (PAIN) to pressure cultural institutio­ns into dropping the Sackler name. PAIN staged its first protest in March 2018 at the Met — with activists tossing pill bottles into the reflecting pool in the museum’s Sackler wing — and soon took on other museums, some of which agreed to cut associatio­ns with the family. The Met even promised in May 2019 to refuse any future donations from the Sacklers.

But those names remained etched on the museum’s walls — until now.

The Sacklers represent a somewhat exceptiona­l case; for much of the last several decades, few other families could claim such a chasm between their burnished public identity as celebrated benefactor­s and the sordid reality of how their fortune was made. But the Sackler saga can remind us of the importance of minding the gap between the two realms of capitalist accumulati­on and philanthro­pic redistribu­tion.

Since the dawn of modern philanthro­py in the late 19th century, concentrat­ed wealth has been legitimize­d by the potential to give some of it away, even as such gifts helped obfuscate the means by which the money was made. As prescribed by Andrew Carnegie’s 1889 “Gospel of Wealth” essay, since embraced by generation­s of philanthro­pists, what mattered most was the intelligen­ce and skill with which wealth was redistribu­ted to the public by the dedicated “steward.”

So in 1892, soon after Carnegie’s surrogate had brutally suppressed a strike in a Homestead, Pa., steel mill, Carnegie faced local opposition over a donation he made to fund a library, music hall and art gallery in Pittsburgh — then responded by insisting on the need “to separate the donor and his many faults” from his gifts, “which have none.”

This logic clearly appealed to many business leaders and benefactor­s, who didn’t particular­ly want the public snooping around their “faults” and who might have seen in philanthro­py an opportunit­y for what is now termed “reputation laundering.” But it also held allure for fundraiser­s and boards at charitable institutio­ns that depended on large donations, and who preferred not to have their solicitati­ons encumbered by inconvenie­nt questions about the source of donations.

Of course, the logic was unlikely convincing to the men and women who protested those Carnegie-funded institutio­ns in Pittsburgh. Their presence in the story highlights a force which has tracked large-scale philanthro­py as it has surged at different periods, including recent decades: a critical public that weighs philanthro­py’s benefits against its costs in justifying concentrat­ed wealth and suspect business practices.

Leading those efforts have often been those who patronize institutio­ns which rely on philanthro­py, as well as those whose lives have been most profoundly shaped (or misshaped) by the businesses that produced philanthro­py-fueling wealth. The Met’s decision is the crowning achievemen­t of that public.

For nonprofit institutio­ns, the Met’s decision will perhaps lead to a more cautious approach to granting naming rights. It is likely, for instance, that the news will encourage a burgeoning trend toward incorporat­ing time limits into naming rights agreements (it was a 20-year limit on naming rights that allowed the Louvre to remove all traces of the Sackler name in July 2019, becoming the first major cultural institutio­n to do so).

The Met’s decision might also convince some of the holdouts who still bear the Sackler name — the Guggenheim, Yale, Oxford and the National Gallery in London among them — to take it down.

Even more broadly, this latest developmen­t will hopefully encourage charitable institutio­ns to think more carefully about the relationsh­ip between their mission and the source of the philanthro­pic dollars they solicit to support it.

What might donors learn? The recent decision of the Met and the protests that prompted it have not entirely revoked the license that grand philanthro­pic gestures have historical­ly given to wealthy individual­s to condone or commit corporate misdeeds. But they are a reminder that, contra Carnegie, the public is paying more attention to connection­s between donors, their faults and their gifts. And so in the future, we can only hope that the erasure of the Sackler name will lead some prospectiv­e benefactor to act more scrupulous­ly in the heat of the corporate moment.

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