The Day

AIRLINE REPLACES COFFEE WITH ONE MADE FOR HIGH ALTITUDES

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Starbucks fans will no longer get their cup of Pike Place Roast on Alaska Airlines flights. Starting Dec. 1, Alaska will serve a custom blend from Portland-based Stumptown Coffee Roasters on all flights.

The SeaTac-based airline said the contract with Starbucks was up, so it issued a request for proposal. Starbucks had been served on Alaska flights for more than a decade and on Horizon Air, Alaska’s regional carrier, for more than 30 years. Stumptown will also replace Starbucks on Horizon flights.

When the contract expired, Alaska did a market assessment that included Starbucks, according to an Alaska spokespers­on, and the airline chose Stumptown.

Three Stumptown coffee blends, including a decaf option, will also be available in Alaska’s lounges at Portland Internatio­nal Airport and John F. Kennedy Internatio­nal Airport starting Wednesday.

Alaska said high altitudes change how people taste coffee, so since fall of 2022, the custom blend went through flight tests and taste testing with Biscoff cookies. Testing included more than 200 pots of coffee.

“We wanted a crowd pleaser — something that would delight folks who enjoy milder coffees and also speak to guests who enjoy medium-bodied roasts,” Stumptown President Laura Szeliga said in a news release.

A Starbucks spokespers­on said Wednesday the company would like “to thank

Alaska Airlines for their partnershi­p and for the opportunit­y to serve Starbucks coffee aboard their flights.”

Alaska declined to disclose the financial details of the Stumptown partnershi­p.

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