The Denver Post

Huge raises don’t reflect stocks

Pay packages now hinge on layers of sometimes esoteric measuremen­ts of performanc­e.

- By Stan Choe

CEOs at the biggest companies got a 4.5 percent pay raise last year. That’s almost double the typical American worker’s, and a lot more than investors earned from owning their stocks — a big fat zero.

The typical CEO in the Standard & Poor’s 500 index made $10.8 million, including bonuses, stock awards and other compensati­on, according to a study by executive data firm Equilar for The Associated Press. That’s up from the median of $10.3 million the same group of CEOs made a year earlier.

The raise alone for median CEO pay last year, $468,449, is more than 10 times what the typical U.S. worker makes in a year. The median full-time worker earned $809 weekly in 2015, up from $791 in 2014.

“With inflation running at less than 2 percent, why?” asks Charles Elson, director of the John L. Weinberg Center for Corporate Governance at the University of Delaware.

The answer is complicate­d. CEO pay packages now hinge on multiple layers of sometimes esoteric measuremen­ts of performanc­e. That’s a result of corporate boards attempting to respond to years of criticism about excessiven­ess

from Main Street America, regulators and even candidates on the presidenti­al trail this year.

One bright spot, experts say, is the rise in the number of companies that tie CEO pay to how well their stocks perform. “There’s progress generally in aligning compensati­on with shareholde­r returns,” says Stu Dalheim, vice president of governance and advocacy at Calvert Investment­s, whose mutual funds look for socially and environmen­tally responsibl­e companies. “But I don’t think this compensati­on is sustainabl­e long term, because the U.S. population is increasing­ly focused and aware of the disparity.”

Pay breakdown

More than half the median compensati­on of CEO pay is coming from stock and options, rather than cash. And companies are increasing­ly meting out those stock and option awards based on performanc­e.

About a quarter of CEO incentive awards in the S&P 500 use total shareholde­r return as one of their measuremen­ts of performanc­e. That’s more than double the percentage from three years earlier. Companies also use familiar measuremen­ts like revenue and wonkier ones like return on invested capital.

The tie to shareholde­r return is one reason the rise in median CEO pay last year was the second-slowest in the past five years. Of the 341 executives in this year’s pay survey, the median stock returned zero in the latest fiscal year. Last year’s 4.5 percent raise for CEOs was faster than the prior year’s 0.8 percent, but well below the 8.8 percent gain of 2013.

Even though CEO pay was up last year when stock returns were flat, big investors don’t see it as a necessaril­y bad thing. Many say they take a longer view, similar to how they hope to hold onto their stock investment­s for many years.

Capital Group, whose American Funds family of mutual funds rank among the country’s biggest, goes back at least three years when considerin­g CEO pay versus performanc­e, says Anne Chapman, vice president of investment operations.

The Standard & Poor’s 500 index returned a total of 53 percent in the three years through 2015.

No. 1 on the chart

The top-paid CEO in this past year’s survey, Expedia’s Dara Khosrowsha­hi, made $94.6 million last year. Most of that came from stock options, which came as part of a new five-and-a-half-year employment agreement and which vest over several years. He’ll get a chunk of those options, currently valued at $30.4 million, only if he’s able to push the stock up to an average of $170 in the run up to his contract’s end in September 2020. Expedia stock closed Tuesday at $113.17.

“This is a great example of a pay-for-performanc­e CEO compensati­on plan,” says Sarah Gavin, spokeswoma­n for Expedia. “He’s really led the company in a turnaround, and this is about him continuing to perform and return real value customers, partners and shareholde­rs over the next five years.”

Expedia’s stock returned 47 percent last year.

At Viacom, shareholde­rs lost 42 percent in its latest fiscal year, which ended in September. That’s even though CEO Philippe Dauman made $54.1 million, a 22 percent raise from the prior year.

Much of Dauman’s compensati­on was due to a contract renewal, which included stock and options that vest over several years. Without the contract renewal, his pay would have dropped 16 percent.

Viacom declined to comment.

A widening gap

Scrutiny has been increasing on CEO pay, and many Americans say they feel left behind in the economy even though the Great Recession technicall­y ended nearly seven years ago. This recovery has meant big gains for stocks - and for CEOs - but not so much for the typical household.

Anger is high. Nearly three quarters of Americans believe CEOs are paid an incorrect amount, relative to the average worker, according to Stanford University’s Rock Center for Corporate Governance. And that’s even though most Americans severely underestim­ate how much CEOs make. The typical American believes big-company CEOs average $1 million in pay.

Starting next year, companies will have to begin showing how much more their CEOs make than their typical worker. That’s when the Securities and Exchange Commission has told public companies to start disclosing the ratio of its CEO’s compensati­on versus its median employee. It’s the latest move by the government to shed more light on executive pay.

While many Americans say they’re angry about how much CEOs are making, the boards of directors who set their pay aren’t. They say they’re setting pay for performanc­e, and in line with their competitor­s. That culture of benchmarki­ng compensati­on against peers is one reason why pay keeps escalating, says the University of Delaware’s Elson.

“Everyone is being compared to everyone else, and everyone wants to be higher,” he says. “We have to get out of this Lake Wobegon and change channels and get back to a pay scheme that’s rationally based.”

Most shareholde­rs, though, seem to agree with the boards of directors. Stock holders, whether by themselves or through the mutual funds they own, get the opportunit­y to vote on whether they think CEO compensati­on is fair at companies’ annual meetings. It’s called the “say-on-pay” vote, and companies routinely get more than 70 percent of shares voting in favor of pay packages.

Oftentimes, mutual-fund companies say they’d prefer to talk directly with board directors about changing CEO pay, rather than lodge “No” votes at the annual meeting. Many say they get better results.

The consequenc­es

Regardless of whether it’s fair for CEOs to earn such large checks, a big payday can also be a warning sign for investors. In corner offices, big pay and stock returns are strong reassuranc­es for CEOs that they’re doing a good job. And that can lead to danger.

After looking at CEOs’ pay and performanc­e from 1994 to 2011, researcher­s found that the highest-paid CEOs in an industry tend to lead their companies to weaker stock returns in ensuing years.

Michael Cooper, a finance professor at the University of Utah and one of the paper’s authors, is quick to say that he can’t be sure whether the high pay caused the weaker returns, or whether they’re just correlated. But he says a likely explanatio­n is that big paychecks can make CEOs overconfid­ent, particular­ly when they have little oversight from outside board directors.

“It looks like what the overconfid­ent CEOs with weaker governance do is make more acquisitio­ns, wasteful spending and things like that,” Cooper says.

He’s in the midst of updating the data now, to run through 2015, but the trend seems to have held up. “We’re building the tables right now,” he says. “It’s still very strong.”

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