Showroom builds on boom
Furniture Row opened a showroom nearly three football fields long Thursday that the Denver-based company hopes will capture the imaginations of affluent homeowners.
The Showroom, located in north Denver at 5445 Bannock St., is a new concept for Furniture Row aimed squarely at the luxury market, said Amy Foster, the store’s lead buyer. It boasts 30 custom-designed galleries that house brands such as Marge Carson, Christopher Guy and Hancock & Moore.
The Showroom has small boutique-style shops and a cafe if shoppers get weary during their visit to the 170,000square-foot retail space.
Clients — and their designers, if they bring one — also will have access to a design library and work space where they can customize almost any piece they see on the gallery floor.
This is the company’s first location to test the Showroom, which Foster said will host events such as panel discussions and designer spotlight talks.
Foster said Furniture Row opened the location with an eye toward Colo rado’s rapid expan sion. “Colorado is boom ing,” Foster said. “It’s growing at breakneck speed and the influx o money and people is pushing the design enve lope in Colorado.”
Furniture Row will host its first designer spotlight Oct. 11 with Christopher Guy Harrison, head of his luxury furniture brand Christopher Guy.