The Denver Post

Coming soon: a selfie with your credit card applicatio­n

- By Ken Sweet Associated Press file Manu Fernandez,

The Associated Press

The selfie is everywhere — Facebook, Instagram, Twitter — and soon your bank could be asking for one in order to approve your purchase or credit card applicatio­n.

Payment processing giant Visa Inc. is launching a platform to allow banks to integrate various types of biometrics — your fingerprin­t, face, voice, etc. — into approving credit card applicatio­ns and payments.

Consumers could experience Visa’s new platform in a couple different ways. If a person were to apply for a credit card applicatio­n on their smartphone, the bank app could ask the applicant to take a selfie and then take a picture of a driver’s license or passport. The technology then will compare the photos for facial similariti­es as well as check the validity of the driver’s license, all within seconds.

The selfie also could play a role in an online purchase. With the wider acceptance of chip cards in the last couple of years, in-person fraud at retailers is on the decline. But online fraud is still a concern, with as many as one of six transactio­ns being declined due to suspicious activity, according to Mark Nelsen, senior vice president for risk and authentica­tion products at Visa.

Instead of a bank call center autodialin­g a customer when they have a concern about a transactio­n, this new technology could allow the customer to use Apple’s Touch ID or other fingerprin­t recognitio­n technology, or take a selfie or record their voice, to verify they made the transactio­n.

“Customers will be able choose their own preference for biometric authentica­tion: voice, face, fingerprin­t. Any manner that they want,” said Tom Grissen, CEO of Daon, one of the companies that Visa is partnering with to launch the platform.

Financial companies are particular­ly interested in biometrics, not surprising­ly, as mostly a fraud protection measure.

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