The Denver Post

FDA begins process to reduce addictive nicotine

- By Matthew Perrone

Federal health officials WASHINGTON took the first step Thursday to slash levels of addictive nicotine in cigarettes, an unpreceden­ted move designed to help smokers quit and prevent future generation­s from getting hooked.

The Food and Drug Administra­tion floated the proposal last summer, but provided new details in a government filing on the potential impact of drasticall­y cutting nicotine from cigarettes, by as much as 80 percent.

Currently, there are no limits on nicotine, which occurs naturally in tobacco plants. Under law, the FDA can regulate nicotine although it cannot remove it completely.

Under one scenario, the FDA estimates the U. S. smoking rate could fall as low as 1.4 percent by 2060, down from the 15 percent of adults who smoke now. The agency also calculates that about 5 million more people would quit cigarettes within one year of implementi­ng limits.

The greatest impact, though, would come from preventing young people from ever becoming addicted, they said.

Limiting nicotine “could help keep future generation­s of kids who experiment with cigarettes from making the deadly progressio­n from experiment­ation to addiction,” said Mitch Zeller, the head of the FDA’s tobacco center.

Key to FDA’s proposal: Nicotine is highly addictive but not deadly. Instead, it’s the burning tobacco and other substances inhaled through smoking that cause cancer, heart disease and bronchitis. Smoking causes more than 480,000 deaths each year, despite decades of anti- smoking measures that have pushed the smoking rate to new lows.

The agency is first seeking comments, including potential unintended consequenc­es, such as the creation of a black market for higher- nicotine products.

The FDA gained authority to regulate ingredient­s in cigarettes and other tobacco products in 2009. But FDA’s regulatory efforts have been hampered by legal challenges by Big Tobacco companies.

Cigarette makers generally have vowed to take part in the nicotine discussion­s, often emphasizin­g the long, complicate­d nature of creating new regulation­s.

“Altria has already been preparing for any reasonable potential standard, and we plan to participat­e in every step of this process,” said Altria, parent company of Marlboro- maker Philip Morris USA, in a statement.

Tobacco industry analyst Bonnie Herzog estimates it will be four to five years before the FDA puts in place any changes, because of “the sheer complexiti­es and risks involved.”

Low- nicotine cigarettes are not a new idea and several companies, including Philip Morris, experiment­ed with selling the products in the U. S. during the 1980s and 1990s, without much success. There are several techniques for removing nicotine, including chemical extraction and crossbreed­ing plants.

The FDA has sponsored several recent studies showing that when smokers switch to very low nicotine cigarettes they smoke less and are more likely to try quitting. The research is considered pivotal to establishi­ng that smokers won’t compensate by smoking more cigarettes or inhaling more deeply.

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