Rams unveil new logo, and not all fans like it
LOS ANGELES» The Los Angeles Rams have unveiled a brand-new logo and some familiar new colors ahead of a milestone season.
The Rams’ primary colors are royal blue and yellow again after the franchise’s rebranding announcement, which was made Monday with rather less fanfare than the team originally hoped because of the coronavirus pandemic.
The Rams’ new primary logo features an “LA” with a ram’s horn curved around the letters, while a new secondary logo is a modern update of the classic ram’s head logo occasionally used by the team in previous decades.
With new uniforms coming up later in the year, the Rams are finally getting their long-awaited new look before the fifth season of the franchise’s return to Los Angeles. The team is making changes in conjunction with the opening this year of SoFi Stadium, Rams owner Stan Kroenke’s complex in Inglewood, Calif.
“It blends the best of our past with what we believe is the best of our future,” Rams chief operating officer Kevin Demoff said.
Demoff said the Rams’ uniforms will be unveiled at some point between the draft and training camp.
The Rams’ primary colors were royal blue and gold for most of their first tenure in Los Angeles, and the new versions are saturated. The new royal blue is a rich shade dubbed “Rams Royal,” while its complement is a vibrant yellow dubbed “Sol.”
The colors are almost certain to be welcomed by Rams fans. The primary logo will be a harder sell, as the Rams unfortunately learned two weeks ago.
An altered, incorrectly colored version of the Rams’ new logo was mostly eviscerated online when a photo of an NFL draft night hat bearing the logo was posted on Reddit.