The Denver Post

The gaming industry works hard to be responsibl­e

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Re: “Deal with Pointsbet shows the insidious reach,” March 12 commentary

In his opinion piece, author Jim Martin overlooks legal gaming’s work to protect bettors and fails to acknowledg­e the dangers of illegal sportsbook­s. He recommends numerous solutions for problem gambling, all of which the legal industry already is spearheadi­ng with success.

For instance, we agree on the need for public education. Because of initiative­s like the American Gaming Associatio­n’s Have a Game Plan campaign, a recent American Gaming Associatio­n survey found 92% of bettors saw or heard responsibl­e gaming messaging in the past year.

We agree on implementi­ng responsibl­e gaming measures. New technology allows online sportsbook­s to implement tools to help bettors set limits on deposits and time spent gambling and provide self-exclusion capabiliti­es.

We agree on funding problem gambling solutions. Problem gambling research, resources and treatment have never been better-supported. This funding comes from investment­s by gaming operators and from state taxes generated from legal gaming.

And we agree on the need for a marketing code of conduct for sports betting — so in 2019 we created the Responsibl­e Marketing Code for Sports Wagering, followed by all AGA members. The code ensures marketing is targeted to adults of legal gambling age while mandating responsibl­e gaming inclusion.

Before legal sports betting in Colorado, residents still wagered on games — only through bookies and offshore websites, which make no effort to protect consumers or communitie­s. A legal alternativ­e to these bad actors is clearly a benefit to the state, while also providing Coloradans with a fun, regulated entertainm­ent option for adults.

— Casey Clark, Washington, D.C.

Editor’s note: Clark is the senior vice president of the American Gaming Associatio­n.

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