The Denver Post

After loss in court, NCAA pausing NIL investigat­ions

- By Mark Long

After another courtroom loss, the NCAA has told its enforcemen­t staff to halt investigat­ions into booster-backed collective­s or other third parties making name, image and likeness compensati­on deals with Division I athletes.

In a letter to member schools on Friday, NCAA President Charlie Baker said the the Division I Board of Directors directed enforcemen­t staff “to pause and not begin investigat­ions involving third-party participat­ion in Nil-related activities.”

The move comes a week after a federal judge granted a preliminar­y injunction in a lawsuit brought by the attorneys general of Tennessee and Virginia.

The antitrust suit challenges NCAA rules against recruiting inducement­s, saying they inhibit athletes’ ability to cash in on their celebrity and fame.

“There will be no penalty for conduct that occurs consistent with the injunction while the injunction is in place,” Baker wrote in the letter obtained by The Associated Press. “I agree with this decision, while the progress toward long-term solutions is underway and while we await discussion­s with the attorneys general. In circumstan­ces that are less than ideal, this at least gives the membership notice of the board’s direction related to enforcemen­t.”

The judge’s decision had prompted speculatio­n about whether the NCAA would appeal as it fights to maintain its decadeslon­g amateurism model for athletes in the face of rapid change.

Baker noted that three specific policies involving NIL compensati­on remain in place and will be enforced, including prohibitio­ns on schools directly paying athletes and any payment or compensato­in for specific athletics performanc­e.

Those who work for and with the booster-funded collective­s that handle millions of dollars worth of NIL deals say lifting the rules will bring more clarity and simply make permissibl­e what was once against the rules.

The NCAA’S only jurisdicti­on over collective­s has been rules banning boosters from being involved in recruiting and from offering money or something of value to attend certain schools.

Even then a school was at risk of being punished if a collective broke those rules. That’s what happened at Tennessee, which drew scrutiny from the NCAA for NIL deals between athletes and The Vol Club, managed by Spyre Sports Group marketing agency.

Faced with a wave of state laws clearing the way for college athletes to earn money based on their celebrity, the NCAA lifted its ban on in 2021 while making it clear that its approximat­ely 500,000 athletes are still considered amateurs who cannot be paid to play. NIL wasn’t meant to be a stand in for paying college athletes, but that’s what it has become.

NCAA COMMITTEE RECOMMENDS ALLOWING ELECTRONIC COMMUNICAT­ION>> The NCAA is considerin­g allowing head coaches to have in-game communicat­ion with one player on offense and one on defense as part of a series of proposed rule changes.

Coaches and athletic directors have long advocated for the NCAA to allow electronic communicat­ion from the sideline, as in the NFL, instead of forcing coaches to use hand signals or poster boards to call plays. If implemente­d, Friday’s recommenda­tion by the NCAA Football Rules Committee could potentiall­y prevent teams from stealing opponents’ signs.

While in-game sign stealing is permitted, along with studying video of past games, in-person scouting of future opponents and videotapin­g opponents’ sideline activities are banned. A Michigan football staffer was accused last season of engaging in those banned activities, resulting in a suspension for coach Jim Harbaugh.

The recommenda­tions by the rules committee need to be approved by the NCAA Playing Rules Oversight Panel, which is scheduled to discuss football proposals on April 18.

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